Digital Marketing, Sr. Manager

Job summary
Job Title: Digital Marketing, Sr. Manager - Adobe Target and LaunchJob Category: Sales and MarketingLevel: Senior Manager
Job seniority: mid-to-senior level
Responsibilities
• Mapping marketing and business strategies into architecture and technology strategy• Driving end to end digital marketing transformation• Consulting and delivering enterprise-wide marketing solutions• Leading digital marketing platform strategy, design, and architecture• Evaluating, implementing, and managing martech/adtech solutions• Contributing to training of marketing software and user adoption• Providing required access for data and applications• Collaborating with Marketing leadership to evolve the use of data within the marketing function• Designing, developing, and implementing communication programmes and media events• Contributing to and evaluating pricing strategies in the marketplace
Requirements
• Minimum Degree Required: High School Diploma• Minimum Years of Experience: 6 year(s)• Degree Preferred: Bachelor Degree• Preferred Fields of Study: Marketing, Analytics• Additional Educational Preferences: Three years of specialized training and/or progressively responsible work-experience• Certification(s) Preferred: Adobe Certified Professional or Expert - Real-Time CDP Business Practitioner / Adobe Certified Professional in Target, Analytics and/or Launch
Key Skills Needed
• Experience with relevant digital marketing technologies• Strategic thinking• Knowledge of SOAP/REST APIs and SQL• Familiarity with CRM/MAP platforms• Project management skills• Experience in data flows and system integrations• Ability to prioritize, sequence, execute, and deliver projects on time and on budget