About Us:
Established in 2009 with a vision of transforming cherished memories into art, our company, a part of our family, has evolved into a leading provider of high-quality photo canvases and personalized print products. Driven by our passion for photography, we are committed to continuous improvement, consistently seeking ways to elevate our business and deliver outstanding products to our customers. At our company, we're on a mission to bring digital memories back to life, prioritizing simplicity in the photo printing process to help our customers relive cherished moments effortlessly.
Our company is renowned as the world's foremost producer of direct-to-consumer digital graphics. With over 600k+ square feet of manufacturing facilities across the United States and cutting-edge technology, we specialize in innovative products for wall decor, art reproduction, and professional photography and art communities. Our commitment to excellence is evident through our industry-leading innovations and world-class service.
The Role:
We are seeking a creative and passionate Digital Marketing Specialist to join our collaborative remote marketing team. Operating within North American time zones, we value live video meetings to enhance teamwork and productivity.
Reporting to the Director of Marketing, the Digital Marketing Specialist will be responsible for developing, executing, and optimizing our B2C digital marketing campaigns. In this role, you will lead and support promotional plans, monitor campaign performance, and drive customer growth to expand company awareness. Proficiency in email marketing, social media marketing, website management, and reporting is essential, along with a solid understanding of various B2C digital marketing practices.
Essential Duties and Responsibilities:
Support the Marketing Director in establishing and evaluating marketing strategies to contribute to yearly revenue targets and overall brand growth.
Develop and execute effective marketing campaigns across multiple channels, including email, SMS, social media, content creation, and digital advertising.
Enhance our brand's online presence and grow our customer base to achieve brand and business objectives.
Collaborate with the marketing team, external copywriters, and designers to develop engaging content and ensure consistent brand messaging.
Write persuasive copy for marketing materials, including emails, ads, blog posts, and website content, to effectively convey key messages and value propositions.
Create on-brand content and marketing materials that engage and bring value to both new and existing customers.
Set up and manage drip campaigns and triggered email sequences for personalized and timely communication to nurture leads and drive engagement.
Build and maintain relationships with customers, partners, and industry influencers.
Analyze campaign performance and provide insights and recommendations for optimization.
Required Qualifications:
Bachelor's degree preferred or equivalent experience in a business-related field.
3+ years of proven experience in Digital Marketing in a multi-channel or online retail environment.
Experience with various marketing elements, including email marketing, social media marketing, content marketing, SEO, and PPC advertising.
Deep understanding of target audience, industry trends, emerging technologies, and marketing objectives.
Demonstrable experience in market research methods and marketing data analytic tools.
Strong problem-solving, conflict resolution, and decision-making skills.
Creativity and analytical skills with the ability to gather and analyze data effectively.
Proactive, adaptable, and able to make well-informed decisions promptly.
Highly organized with great attention to detail and deadline-driven.
Self-motivated, flexible, and collaborative team player.
Customer-first mindset and commitment to quality.
Exceptional communication and writing skills.
Curiosity, willingness to learn, and innovate.
Commercial awareness paired with a creative mind.
Proficient in Photoshop and the Adobe Creative Suite.
Ability to thrive in a fast-paced, dynamic environment.
Perks and Benefits:
Competitive salaries and bonus opportunities.
Generous vacation and paid time off.
Company-paid Medical, Dental, Vision, Life, and Disability plans.
Flexible work schedule.
Online socials, team building activities, virtual holiday celebrations, games, and exciting events.
Salary Range: $56,800-$66,100
Location: Remote - Our company is able to hire in the following locations: AL, AZ, CA, CT, FL, GA, IA, ID, IN, KS, LA, MI, MN, MO, NC, NV, RI, SC, TX, VA, WI
Hours: Monday to Friday; 8am-5pm
Benefits: Medical, Dental, Vision, Life Insurance, Disability Coverage, 401(k)-retirement plan, PTO/Sick, Bonus opportunity.
Equal Opportunity Employer:
It is the policy of our company to provide equal employment opportunity to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state, or local law.
Employment Type: Full-Time
Salary: $ 56,800.00 66,100.00 Per Year
