Job Summary: As a member of the Finance and Business Services Marketing team, the Digital Marketing Specialist is responsible for the implementation of social media strategy and the day-to-day management of FBS social media accounts. This position plans, writes, and produces creative and engaging social media content that supports FBS client initiatives and goals. A successful candidate is self-motivated, collaborative, detail-oriented, resourceful, organized, adaptable, efficient, and highly-creative. This position requires expert knowledge of social media platforms, creative writing skills, and proficient data analytics experience in order to drive account growth, engagement, and ROI from social campaigns. This position will report directly to the Associate Director of Creative for Finance and Business Services.
Duties/Physical Demands: Strategically plan and create impactful and engaging content for FBS social media platforms, including writing social media posts and compelling visuals.
Oversee photography and limited video projects for FBS clients. Familiarity with Adobe Photoshop, Lightroom and Premiere/.
Develop digital marketing strategies for FBS, using email, social media (including paid search and display ads) and on-campus screen ads. These strategies will include calendar and asset management for social media, growing email lists, A/B testing and personalization.
Collaborate with account managers, designers and clients on creating informative, attractive, and compelling visual content including images, graphics, GIFs, and videos.
Key point of contact for digital campus advertising (Poppulo) on campus, overseeing the scheduling of ad screens for playback throughout the semester.
Manage student photographers and social media influencers.
Create monthly social media reports that track followers, engagement and ROI.
Stay current on best practices and emerging trends in social media.
Maintain an active partnership with UCM (University Communications and Marketing) staying aware of university social media guidelines. Build relationships with key affiliate social media accounts across the University.
Other duties as assigned. Diversity Statement: Miami University is committed to creating an inclusive and effective teaching, learning, research, and working environment for all.
For more information on Miami University's diversity initiatives, please visit the Office of Institutional Diversity & Inclusion webpage. For more information on Miami University's mission and core values, please visit the Mission and Core Values webpage.
EO/AA Statement/Clery Act: Miami University, an Equal Opportunity/Affirmative Action employer, encourages applications from minorities, women, protected veterans and individuals with disabilities. Miami University prohibits harassment, discrimination and retaliation on the basis of age (40 years or older), color, disability, gender identity or expression, genetic information, military status, national origin (ancestry), pregnancy, race, religion, sex/gender, status as a parent or foster parent, sexual orientation, or protected veteran status in its application and admission processes, educational programs and activities, facilities, programs or employment practices. Requests for reasonable accommodations for disabilities related to employment should be directed to or .
As part of the University's commitment to maintaining a healthy and safe living, learning, and working environment, we encourage you to read Miami University's Annual Security & Fire Safety Report at: safety/annual-report/index. html , which contains information about campus safety, crime statistics, and our drug and alcohol abuse and prevention program designed to prevent the unlawful possession, use, and distribution of drugs and alcohol on campus and at university events and activities. This report also contains information on programs and policies designed to prevent and address sexual violence, domestic violence, dating violence, and stalking. Each year, email notification of this website is made to all faculty, staff, and enrolled students. Written notification is also provided to prospective students and employees. Hard copies of the Annual Security & Fire Safety Report may be obtained from the Miami University Police Department at .
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Minimum Qualifications: Bachelor's degree in communications, marketing, interactive media, or closely related field and have previous internship or one year of professional experience, or
Associate degree in communications, marketing, interactive media, or closely related field and have previous internship or professional experience of at least two years;
Proven experience in managing enterprise social media tools and technologies, including monitoring and digital marketing metrics. Desired Qualifications: Previous experience in higher education and or auxiliary services marketing.
Bachelor's degree and at least two years of professional experience managing and developing content for social media accounts for a business or organization.
Proficiency in a variety of Adobe creative suite programs. Knowledge, Skills and Abilities Knowledge of digital marketing principles and execution of using industry standard programs; ability to run, maintain, and troubleshoot digital software; experience leading and managing paid SEO and display ads, email marketing, and social media.
About Miami University
"Miami University, a student-centered public university founded in 1809, has built its success through an unwavering commitment to liberal arts undergraduate education, with complementary quality graduate programs, and the active engagement of its students in both curricular and co-curricular life. With a student body of 16,000, Miami effectively combines a wide range of strong academic programs with faculty who love to teach and the personal attention ordinarily found only at much smaller institutions. Faculty and staff are highly valued for their contributions toward the Miami experience. Employees enjoy a competitive benefits package and stable work environment as they work to support the university's educational mission. Miami's main campus is located in Oxford, Ohio, 35 miles northwest of Cincinnati, with regional campuses located in Hamilton and Middletown, Ohio, and a center in Luxembourg. Known as one of the most beautiful campuses in the nation, Miami, the nation's tenth oldest public university, is recognized for its striking red brick Georgian-style architecture and tree-shaded lawns. Take a Virtual Tour from our website."
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