Job summary
The Digital Marketing Specialist is a savvy digital marketer with a proven ability to run multi-channel paid media campaignsOversees digital marketing initiatives related to website, email, and social mediaManages and oversees paid traffic initiatives, consumer-facing email campaigns, and implements optimizations
Job seniority: mid-to-senior level
Responsibilities
• Manage all paid digital efforts• Manage other digital marketing efforts including email marketing, omnichannel/retail marketing, and website/ecommerce support• Define budget and CPA thresholds for all campaigns• Develop, manage, and optimize retargeting• Find and implement new opportunities in search, social, lead generation, SMS, email, and display advertising• A/B testing across multiple channels• Develop and maintain KPI reporting• Work with other members of the team to ensure the paid strategy complements and amplifies all marketing initiatives• Provide general marketing support• Assist the marketing team with planning, brainstorming, budgeting, presentations, events, trade shows, customer service, proofing, file organization, meeting note-taking, and other support tasks
Requirements
• Minimum 3+ years of marketing experience, with a proven track record in team management• Experience in digital advertising including social media and search paid advertising platforms• Experience with analytics suites• Website management and CMS platforms• Email marketing platforms• Running A/B, multivariate tests• Proven working experience in digital marketing• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns• Experience in optimizing landing pages and user funnels• Experience with A/B and multivariate experiments• Solid knowledge of website and marketing analytics tools• Working knowledge of ad serving tools• Experience in setting up and optimizing PPC campaigns on all major search engines• Working knowledge of HTML, CSS, and JavaScript development and constraints
Key Skills Needed
• Digital marketing• Team management• Social media advertising• Search paid advertising• Analytics• Website management• CMS platforms• Email marketing platforms• A/B testing• SEO/SEM• Marketing database management• Landing page optimization• User funnel optimization• Website analytics tools• Ad serving tools• PPC campaign optimization• HTML• CSS• JavaScript
