Demand Automation Strategist

Job summary
Demand Automation StrategistLocation: Research Triangle Park, NCPivotal role in developing a strategic marketing automation plan
Job seniority: mid-to-senior level
Responsibilities
• Develop a strategic marketing automation plan powered by the Adobe platform with specific emphasis on Marketo• Drive awareness, engagement, and business growth through successful implementation of campaigns and initiatives• Collaborate closely with cross-functional teams• Create insights from data to build plans that drive results
Requirements
• Bachelor's degree in marketing, communication, or a related field• Proven experience (5+ years) in marketing with a focus on marketing automation strategy development and execution• In-depth knowledge of marketing channels, tools, and best practices• Strong analytical skills and experience with analytics and reporting tools• Excellent communication and interpersonal skills• Creative thinking and problem-solving abilities• Ability to work independently and as part of a team
Key Skills Needed
• Marketing automation strategy development and execution• Analytical skills• Communication• Interpersonal skills• Creative thinking• Problem-solving• Ability to work independently• Ability to work in a team
Benefits
• Healthcare benefits including medical & prescription drug coverage, dental, vision, and mental health & well being• Financial programs such as 401(k), the IBM Employee Stock Purchase Plan, financial counseling, life insurance, short & long-term disability coverage, and performance-based salary incentive programs• Generous paid time off, including holidays, sick time, vacation, and parental bonding leave• Training and educational resources• Diverse and inclusive employee resource groups, giving & volunteer opportunities, and discounts on retail products, services & experiences