Crm Marketing Manager

Overview

The primary responsibility of this ro

le is to manage the resort

'

s em

ail marketing program. The CRM

M

arketing M

anager contributes and collaborates with the marketing team to

determine

the

ideation, creation, and execution o

f our

online storytelling. The CRM

M

arketing M

anager is analytical, creative, enjoys

challenges

, is naturally curious, and is an expert in data segmentation,

utilization

, and implementation via email

.

This is a

resort-based

role and not eligible for remote work.
Work Environment
Full-time year-round hourly position reporting to the Director of Marketing.
Typical hours are 8AM to 5PM. Office hours fluctuate seasonally.
Winter:Days are typically five days a week, with the occasional 6thday, and weekend/holiday hours

required

.
Summer: Monday through Friday with weekends off.
Longer hours may be

required

when facing deadlines or other needs.
Optional remote work available up to 1 day per pay period, May 1 through October 1.
Spends time in an office environment and on the slopes.
Up to 8 hours per week may be spent in other departments during peak demand periods.

Responsibilities

Develop engaging organic digital content that supports long- and short-term marketing initiatives to be distributed across email channels.
Analyze, monitor, and communicate email performance on a regular basis.
Develop new templates, newslette

r content, and new email ideas for review by

the

Marketing Director & VP Marketing & Sales.
A/B testing, Quality Assurance, and always looking for ways to improve our email efforts.
Responsible for

email

story ideation based on current initiatives, department goals, and recent performance strategy analysis.
Collaborate with communications manager and profit centers to

accurately and effectively communicate promotional material

via email

.
Supports marketing and otherdepartmentsas needed.

Qualifications

Minimum

of two years

in related marketing roles.
Intermediate or higher ski/snowboard ability

required

.
Ability to work under pressure and adaptable to last-minute changes.
Ability to work independently in project management as well as collaboratively.
Strong written and verbal communication skills.
Salesforce Marketing Cloud experience not required but preferred.
Compensation & Benefits
Wages range from $2

4

- $2

7

/ hour, based on experience and qualifications, with room for professional growth and advancement
Team Member Perks include:
Free Ski and Golf Passes for self and dependents, and access to other Boyne Resorts
Resort discounts on dining, retail, lodging, and spa
End-of-season loyalty bonus
Benefits package includes health insurance, 401 (k) plan, HSA match, dental insurance, life insurance, vision insurance, and PTO.

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