As a leader in Medicare health insurance distribution, Spring Venture Group guides people through one of their most important life decisions — finding the right insurance coverage. We are on a mission to be the most trusted partner for our customers and our people, enabling empowered decisions along the journey to health and financial well-being.
Spring Venture Group offers incredible culture, benefits, and fantastic income potential in a stable and successful work environment at a Medicare agency. This starts with a workplace that empowers people to do their best work. Come build a rewarding career and make a meaningful impact on peoples' lives in an environment that values your determination. Join our diverse, inclusive team and get ready to crush your goals!
Job Description The Copywriter, Branded Marketing is responsible for owning our branded copy across all marketing channels, with a primary focus on email, social media, digital ads and website content. This role will be able to synthesize strategic guidance and create engaging, effective copy to spur our audience to take action — whether it's to learn more, to fill out a lead form or to call our brands. This role should have a keen eye for the minutiae of words, understanding how to write concise, clear and captivating copy while incorporating brand and/or audience personas to drive effectiveness.
The essential duties for this role include, but are not limited to: Develop and implement creative and effective copy for email campaigns, social media posts, digital ads, and website content.
Write persuasive and engaging headlines, taglines, and calls-to-action to capture and retain the target audience's attention.
Collaborate with the marketing team and other stakeholders to understand campaign objectives, target audience, and key messages to effectively communicate the brand's value proposition.
Conduct thorough research on industry trends, target audience preferences, and competitive landscape to inform copywriting strategies.
Adapt writing style and tone to align with the brand personality, maintaining consistency in messaging across all marketing channels.
Edit and proofread content to ensure accuracy, clarity, grammar, and adherence to brand guidelines.
Where needed, collaborate with the Content Director to ensure website content is optimized for Organic Search (SEO)
Work closely with the creative team to develop concepts and ideas for visual content that complement and enhance the copy.
Collaborate with internal stakeholders, such as product managers and subject matter experts, to gather information and insights necessary for content creation.
Stay up-to-date with industry trends, emerging technologies, and best practices in copywriting and marketing to continuously improve skills and deliver innovative ideas.
Monitor and analyze the performance of copy across various marketing channels, making data-driven decisions to enhance future campaigns.
Manage multiple projects simultaneously, meeting deadlines and maintaining high-quality standards.
Qualifications Bachelor's degree in Marketing, Communications or related field.
A minimum of five (5) years' experience demonstrating success in a similar role.
Exceptional written skills
Familiarity with applying brand persona and voice to copy
Experience with email, digital ads and short-form website content
Google Analytics Certification is preferred, but not required.
Additional Information Salary: $71,000 to $78,000
Benefits: The Company offers the following benefits for this position, subject to applicable eligibility requirements: Competitive Compensation Medical, Dental and vision benefits after a short waiting period 401(k) matching program Life Insurance, and Short-term and Long-term Disability Insurance Optional enrollment includes HSA/FSA, AD&D, Spousal/Dependent Life Insurance, Travel Assist and Legal Plan Generous paid time off (PTO) program starting off at 15 days your first year 15 paid Holidays (includes holiday break between Christmas and New Years)10 days of Paid Parental Leave and 5 days of Paid Birth Recovery Leave Annual Volunter Time Off (VTO) and a donation matching program Employee Assistance Program (EAP) - health and well-being on and off the job Rewards and Recognition Diverse, inclusive and welcoming culture Training program and ongoing support throughout your Venture Spring Venture Group career Security Responsibilities: Operating in alignment with policies and standards Reporting Security Incidents Completing assigned training Protecting assigned organizational assets Estimated Job Posting End Date: 5/17/2024
Spring Venture Group is an Equal Opportunity Employer
