The Content Marketing Strategist is responsible for overseeing the project life-cycle of content creation as it relates to ADS, Inc.'s business goals. This role requires an individual withanalytical abilities necessary to gather key business and user insights, and apply his or her strategic planning skills to create a long-term vision for the content, both digital and print.
Portfolio/Project will be required during the interview process
RESPONSIBILTIES
Campaign Management
Gain and maintain a working knowledge of ADS' target markets, customer personas, product and service offerings, and value proposition to work effectively withmanager and business units to promote ADS (brand awareness)Work with Online Marketing Manager and Sales Reps to deliver content to target audience and effectively garner desired response/action (specific campaigns)Identify the appropriate mix of marketing content across all channels, both offline and digital, to accomplish sales and marketing goals and objectives as needed (strategy for both brand awareness and specific campaigns)Collaborate with Online Marketing Manager to determine content marketing budgetBuild and maintain the marketing department's content calendar
Content
Develop easy-to-use, clear, concise, comprehensible contentCraft a corporate content guideline to ensure ADS' voice is consistentRevise, edit, and proofread content as needed to connect with pertinent target audienceDevelop and manage annual editorial calendar in line with annual budgetWrite original, authoritative, research-driven, and powerful SEO content for blogs and websitesWrite effective headlines, body copy, and call-to-action
Social Media
Manage social media accounts (Facebook, Twitter, Instagram, LinkedIn, Vimeo, YouTube)Implement best practices and trends in social marketing and audience engagementReport on successes and devise plans for improvementsSet up/manage ad campaigns/audiencestoincrease site trafficPost engaging contentAnswer follower/customer questionsMonitor and respond to visitor posts/comments/reviewsPromote trade shows before, during, and after eventCollaborate with sales team to obtain trade show images/content when unable to attend event
Influencer Outreach
Create influencer network of freelance writers and industry subject matter expertsManage outsourcing and distribution of earned vs. paid content marketing while adhering to budgetDevelop and cultivate relationships with website managers/owners to obtain quality links
REQUIRED SKILLS/EXPERIENCE:
Bachelor of Art Degree in English, Communications, Journalism, Marketing or equivalent experienceFamiliarity with Chicago Manual of Style and/or AP Style3-5 years of experience in copywritingProficient in use of Microsoft Office, Adobe Creative Suite, Wordpress, and Salesforce CRMProject management experiencewill help the content strategist keep projects on track and within budgetA firm understanding of user experience and strong search engine optimization (SEO) and search engine marketing (SEM) skills are preferredStrong project management and organization skillsLeads and initiates change effectively and is flexible and collaborative in all cross-functional responsibilitiesExcellent communication ability using strong listening skills and a logical, systematic approach to assimilating and sharing informationAssertive and proactive problem solving
Ideal Candidate Attributes:
Creative and engaging storytelling abilityIdea generator with strong analytical, problem solving, critical thinking, and innovative solution capabilitiesAbility to work effectively independently or collaboratively within a teamFinesse and diplomacy with an understanding of changing priorities, sense of urgency, execution of results, and support for the teamMature, self-aware, calm, strong, and tenaciousDesire to constantly improveOpenness and adaptability to changePerforms well in a fast-paced environmentSelf-directed, motivated, disciplined, and requires little directionAble to prioritize and complete work assignments and projects in timely fashionEffective and persuasive communication skillsOperates with high integrity, is productive under high pressure, hands-on when needed
For more information, or to apply now, you must go to the website below. Please DO NOT email your resume to us as we only accept applications through our website. https://www.applicantpro.com/j/********
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