The Mars Agency is an award-winning, independently owned global commerce marketing practice with a growth-for-clients focus. With talent spanning the Americas, Europe and Asia, we create breakthrough, connected commerce solutions by balancing the smartest humanity with the latest technology. The agency's latest MarTech platform, Marilyn®, is the industry's first and only end-to-end commerce advisor.We're looking for a Manager, Commerce Media- Walmart/Target to help our clients navigate the dynamic, fast-changing retail media landscape. The ideal candidate is a versatile media expert who can leverage his/her deep knowledge of and strong relationships within the assigned retailers' omnichannel media ecosystem to design world-class shopper media strategies that drive conversion and ROI for our clients. Retail Media Network experience is required with Roundel and/or Walmart Connect experience. Candidates must reside in a commutable distance to one of these The Mars Agency's hub locations: New York, Minneapolis or Bentonville. PRIMARY RESPONSIBILITIES: Develop insight-backed media strategies for the agency's CPG clients across national and regional retailers using our proprietary Marilyn® Predictive Commerce Intelligence platform, historical client data and other relevant toolsAdvise our Customer Development team on best practices for media strategy development, plan building, optimization and measurementBuild collaborative relationships with key client stakeholders and partner agencies – working seamlessly throughout campaign development and implementation, resolving any issues, finding synergies, sharing insights across full-funnel media plans, and bringing forward innovation on a regular basisFoster relationships with key stakeholders at assigned retailers and key vendors, and establish the agency and its clients as best-in-class partners (e.g. securing first-look access to beta and test & learn opportunities)Keep up to date with and vet emerging platforms, shopper media vendors and innovation trends specific to national and regional retailers, and regularly share new opportunities with our clientsCollaborate with the Media Activation and Customer Development teams to oversee the execution and optimization of all media plans, ensuring they are on-budget, on-time and meeting desired performance benchmarksDevelop POVs for our clients on the value of different media vehicles as applied to assigned retailersPartner with Commerce Media Directors to share learnings and best practices, and define and track performance of retailer vehicles generally (e.g. on-site display, loyalty programs/emails, in-store radio, sampling)Partner with the National Media Team to share learnings and best practices, and define and track performance of national vs. retailer vehiclesHelp define and continuously improve our media strategy product and service offeringsSKILLSETS REQUIRED: Experience doing shopper/retail media strategy at an agency, retailer media network or CPG manufacturerKnowledge of self- and managed-service retail search strategy and execution (Criteo, CitrusAd, Pacvue, Kenshoo, Google, etc.)Strong existing relationships with key personnel at national or regional retailers and/or key vendors is a plus, but not requiredAmbitious self-starter who takes ownership of and great pride in his/her workPassion for and strong knowledge of all elements of the retail and omnichannel media landscapeCreative and strategic thinker who gets excited about taking on and solving complex challengesCurious and dissatisfied with the status quo, always thinking of ways to improve and growCollaborative team player and great listener, but unafraid to challenge peers or clients when necessary in order to achieve the best results for the projectConfident presenter and clear, persuasive communicator (verbal and written) of complicated informationDoer (v. a talker) with a "roll up your sleeves and figure it out" mentality.Adept at analyzing results, synthesizing data, drawing out insights & implications, and developing insightful and actionable recommendations; experience using tools & platforms such as Simmons, MRI, Kantar or equivalent preferred
The Mars Agency is an Equal Opportunity Employer and will recruit, hire, train and promote persons in all job classifications without regard to race, ancestry, creed, color, sexual orientation, gender identity, age, national origin, disability or handicap, HIV, veteran, marital or family status, or any other status or condition protected by applicable state and/or federal laws, except where a bonafide occupational qualification applies.
The Mars Agency has developed a wide variety of inclusive benefit plans and policies that address and promote the needs of all employees and their family members, including comprehensive group health plans, a parental leave program that includes paid maternity and paternity benefits for pregnancy, adoption and surrogacy, flexible paid time off, a broad and confidential employee assistance program, ongoing wellness support initiatives, trusted financial health advice and guidance, promotion of education through tuition support and assistance, and a flexible and supportive work environment and culture. #dp
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