CSC Generation Holdings family of brands is an Altos Ventures backed technology company that is saving retail by acquiring store and catalog-based retailers, and transforming them into high performing, "digital first" brands. In just four years, we've acquired and turned around brands including: Sur La Table, Direct Buy, One Kings Lane and Touch of Modern saving thousands of jobs.
As the Chief Marketing Officer (CMO) at CSC Generation, you will lead the development and execution of comprehensive marketing strategies to drive brand awareness, customer acquisition, and revenue growth across multiple channels. This pivotal role requires a visionary leader who can leverage data insights, market trends, and consumer behavior to optimize marketing initiatives and enhance the company's competitive edge.
This position will report into the CEO. What you get to do every day: Develop and implement innovative marketing strategies aligned with CSC Generation's overall business objectives and growth targets. Lead efforts to build and strengthen the CSC Generation brand identity, ensuring consistency and relevance across all touchpoints. Drive customer acquisition initiatives through targeted marketing campaigns, leveraging digital marketing channels, traditional media, partnerships, and other innovative approaches. Utilize data analytics and market research to identify emerging trends, consumer preferences, and opportunities for optimization, enabling data-driven decision-making. Oversee digital marketing efforts, including SEO, SEM, email marketing, social media, and content marketing, to maximize online visibility, engagement, and conversions. Collaborate with cross-functional teams to optimize the e-commerce experience, including website design, user experience, conversion rate optimization, and customer journey mapping. Establish key performance indicators (KPIs) and metrics to evaluate the effectiveness of marketing initiatives, regularly monitoring performance and adjusting strategies as needed. Build and mentor a high-performing marketing team, fostering a culture of creativity, collaboration, and continuous learning. Identify strategic partnerships and alliances to expand market reach, drive brand awareness, and enhance the overall marketing ecosystem. Manage marketing budgets effectively, allocating resources to maximize ROI and achieve business objectives while ensuring cost efficiency and accountability. What you bring to the role: Bachelor's degree in Marketing, Business Administration, or related field; Proven track record of success in senior marketing leadership roles, preferably within the consumer products, retail, or e-commerce sectors. Deep understanding of digital marketing strategies and technologies, including SEO, SEM, social media, email marketing, and analytics platforms. Strong analytical skills with the ability to interpret complex data, extract actionable insights, and drive data-driven decision-making. Exceptional leadership and communication skills, with the ability to inspire and motivate cross-functional teams in a fast-paced, dynamic environment. Strategic thinker with a results-oriented mindset, capable of developing and executing innovative marketing strategies to achieve business goals. Entrepreneurial spirit with a passion for innovation, creativity, and continuous improvement. Experience in managing marketing budgets and optimizing ROI across multiple channels. Knowledge of emerging trends, technologies, and best practices in marketing, e-commerce, and retail. What's in it for you? Unlimited PTO for salaried employees Medical/Dental/Vision and a variety of supplemental policies available Company 401K match Company Health Spending Account (HSA) match Company provides group life insurance at no cost COBRA reimbursement for salaried employees until health insurance eligible Paid Holidays Birthday off with pay! Pet Insurance Generous employee discount What our interview process looks like: Depending on the position, our application and interview process may vary, but here are some of the ways we get to know you better:
Step 1 : Match most of the requirements and qualifications for the position? We want to chat. A recruiter will reach out to you via email to schedule some time to learn more about our company and get to know you better. Remember, you're also interviewing us! Step 2: Our assessments (if applicable to the role) measure your analytical and business acumen. We use them to better understand your expertise. Each person interviewing for the same role receives the same assessment, which helps us evaluate candidates equally and consistently. ? Step 3 : Virtual or in-person interviews depending on your location. Our hiring team will learn more about your prior experience and challenges you've faced. Be prepared with detailed examples. Concise and well-organized answers are ideal. ? Step 4 : Offer! This is where things get really exciting. We gather all data from your interviews and conduct a final review. If qualified for the position, your recruiter will connect with you via phone to present a verbal offer we know you'll be excited about. This posting is intended for candidates that reside in the following states: AZ, DE, FL, GA, IL, IN, LA, MD, MA, MI, MN, MS, MO, NV, NJ, NC, OH, OK, OR, PA, TN, TX, UT, VT, VA, WV, WI, WY. This position may not be performed, in whole or in part, in New York City (whether from an office, in the field, or remotely from the candidate's home). CSC Generation Holdings family of brands provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, provincial, state or local laws.
CSC Generation Holdings family of brands is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application procedures. If you need assistance or an accommodation due to a disability, please contact .
