COMPANY
LoadUp is a fast-growing company offering consumers a modern alternative to pickup and assembly services using a tech-enabled order management and logistics platform. We serve both individuals and businesses by matching consumers with our network of service providers for junk removal, item haul-away, reverse logistics returns, white-glove item assembly, and much more! We are growing fast and are looking for talented, committed, driven individuals to join our team! We have been ranked in the Inc. 5000 as one of the fastest-growing private companies in America by Inc. Magazine four years in a row and we are a certified Great Place to Work®.
OUR VALUES
While each member of our team has a specific, clearly defined role, we're all connected by a strong set of values that's been developed to foster advancement and guide the decisions we make. To bring out the best in our people, we look for individuals who exhibit these core values every day.
Purpose Driven - We're here to make a positive impact on the lives of our neighbors,
Innovation - We buck the status quo and change the game
Integrity - We are honest and transparent and do what we say
Collaboration - We cultivate an open environment
Customer Centric - We are here to serve our clients
Entrepreneurial Spirit - We're scrappy and constantly find new ways to succeed
SUMMARY LoadUp is on a mission to build a world-class marketing team. As the Chief Marketing Officer, you will be responsible for defining and implementing our marketing strategy to drive business growth and turn our brand into a household name. You will oversee all aspects of our marketing operations, including digital marketing, B2B and consumer marketing, and e-commerce initiatives. Your leadership of our marketing team will be crucial in steering our marketing department towards achieving our strategic goals.
WHAT YOU'LL OWN Develop and execute a comprehensive marketing strategy that aligns with the company's objectives. Oversee the execution of marketing campaigns across various channels, including Google Ads, Meta Ads, TikTok, LinkedIn Ads, and Nextdoor. Manage and enhance our B2B and consumer marketing efforts, ensuring effective targeting and lead generation. Utilize Hubspot CRM to monitor campaign results, optimize strategies, and ensure a seamless interaction between marketing and sales. Lead and expand the marketing team, fostering a culture of innovation and continuous improvement. Collaborate with other departments to integrate marketing strategies with overall company operations. Keep abreast of new trends and technologies in digital marketing and integrate them into our marketing operations where beneficial.
QUALIFICATIONS
Minimum of 5 years in a senior management role within the marketing field. At least 3 years of experience in a digital marketing leadership role. Proven expertise in B2B and consumer marketing strategies and execution. Hands-on experience with e-commerce marketing; familiarity with digital and social media platforms such as Google Ads, Meta Ads, TikTok, LinkedIn Ads, and Nextdoor. Required proficiency with Hubspot CRM, along with familiarity with CallRail, WordPress, and other relevant digital marketing tools. Strong leadership skills with the ability to manage and inspire a team. Excellent communication, analytical, and organizational skills. BENEFITS and PERKS
Hybrid Work Program Employee Stipend Program Medical, Dental, Vision, and Life Insurance Benefits Flexible Spending Account (FSA) or Health Savings Account (HSA)401(k) with a 5% Company Match Employee Referral Program Paid Time Off Policy Fun Company Outings Unlimited PTO
