Brand & Creative Marketing Manager Job Summary: To direct, coordinate, and administer all aspects of brand and creative marketing for the credit union. Manage the following key functions for the credit union.
Department Specific
• Actively drive the marketing strategy for the credit union.
• Responsible for promoting the credit union brand to maximize growth for the organization.
• Develop, inspire, and direct the brand and creative marketing team.
• Effectively implement the credit union's marketing strategy, branding, creativity, and design.
• Create content and develop marketing plans to be utilized in strategies and advertising.
• Oversee communications through social media and internal channels.
• Oversee the production of video, television, radio, and other media marketing channels.
• Lead the strategy, creation, deployment, performance, and monitoring of credit union marketing goals.
• Oversee advertising placement, website, web presence, and social networking sites.
• Collaborate with Ad Agency in creation, review and deployment of media and creative content.
• Manage creative partners and the development and management of creative assets.
• Utilize Agile project management to ensure timely and effective completion of assigned projects.
• Direct the creative and art direction of the credit union's marketing strategy in print, signage, video, audio.
• Ensure marketing efforts are aligned with brand identity, accurate content, compliant and consistent.
• Create and review press releases, social media posts, statement messages, and internal communications.
• Create and review marketing copy and produce content for a variety of marketing assets.
• Create and review business disclosures to be distributed through print and electronic channels.
• Collaborate with other credit union departments on projects and ad-hoc committees.
• Work directly with Digital Marketing Manager to complete goals and objectives. Credit Union Specific
• Ensure staff are properly trained, coached, and mentored in preparation for assigned duties.
• Track and monitor staff performance and productivity.
• Identify opportunities for streamlining and automation for improved effectiveness of the department.
• Responsible for vendor due diligence for third-party business partners as assigned.
• Responsible managing third-party vendor relationships for enhanced member and staff service.
• Accurately complete and submit month-end reports as directed by senior management.
• Review and update department procedures as scheduled.
• Review and provide recommended updates to credit union policies.
• Work directly with and extend full cooperation with internal auditors and NCUA/CPA examiners.
• Meet or exceed expected results on internal audits and NCUA/CPA examinations.
• Review, update, and periodically test the Business Continuity Plan.
. Salary: $96K-$119K DOE Location: 971 W Wetmore Rd About Us: Hughes Federal Credit Union is dedicated to providing a positive difference in our members' financial lives. Our commitment to the Tucson community extends beyond our members as we sponsor and support local charities and organizations that promote the financial literacy of future generations. Join our team and see why we have been named a "Best-In-State" credit union, four years in a row!
Daily Responsibilities: Effective management and oversight of the department. Maintain a strong compliance culture. Ensure the highest levels of service and professionalism. Monitor all key functions of the department and make changes as they are needed. Monitor department activities to ensure compliance with applicable laws, regulations, policies, and procedures. Maintain a "forward looking" mindset to management to plan for challenges in the next several years. Hire, direct, develop, motivate, and discipline department personnel. Administer performance evaluations. Create and monitor performance tracking platforms. Monitor department operating results relative to established goals and objectives. Ensure that appropriate steps are taken to correct unsatisfactory conditions. Make recommendations and implement new products and services to benefit the credit union. Research and implementation of systems and services that will enhance department productivity and efficiencies. Assist other department managers and staff as needed. Prepare and submit accurate reports for use by senior management and Board of Directors. Perform other related duties as assigned. Preferred Skills: Minimum of five years of similar or related experience. Equivalent to a two-year college degree or completion of a specialized course of study at a business or trade school. Benefits for Full Time Employees: Paid Time Off Health/Dental/Vision/Life/Disability Insurance 401(k) with employer match Health Savings Account with employer contribution Hughes Federal Credit Union is a background screening, credit check and E-Verify workplace.
