Morgan Stanley is a leading global financial services firm providing a wide range of investment banking, securities, investment management and wealth management services. The Firm's employees serve clients worldwide including corporations, governments, and individuals from more than 1,200 offices in 43 countries.As a market leader, the talent and passion of our people is critical to our success. Together, we share a common set of values rooted in integrity, excellence, and strong team ethic. Morgan Stanley can provide a superior foundation for building a professional career a place for people to learn, achieve and grow. A philosophy that balances personal lifestyles, perspectives and needs is an important part of our culture.Led by the Chief Marketing Officer, the firmwide marketing function at Morgan Stanley is backed by momentum and a broad imperative seen as core to the firm's future growth. We're a team of passionate doers who are proactive and committed to collaborating with our colleagues to further position the firm as one that's modern and innovative.ROLE SUMMARYReporting to the VP, Social Media, this role is responsible for maintaining the firm's social presence on all Morgan Stanley channels in a consistent manner that aligns with our brand voice. From crafting content that drives engagement and growth with new followers to helping grow the firm's influencer program, the right candidate has a passion for reaching target audiences with a thoughtful and innovative approach.This is a visible role on the Brand PR and Social Media team that will put you in front of stakeholders at all levels across the firm and, as such, requires someone who has experience working collaboratively with peers and skillfully communicating the general and platform-specific editorial guidelines and best practices for social engagement.It's an exciting opportunity on a nimble, creative team to help shape Morgan Stanley as a house of brands positioned for future prosperity and engage a next-gen customer base.RESPONSIBILITIES-Craft social posts for all brand channels, including Instagram, Facebook, Twitter and LinkedIn, that express the firm's unique voice and engage existing and new audiences.-Work with broader content, marketing and communications teams to amplify brand stories in a compelling way.-Develop unique social-first ideas and content that includes visuals and videos.-Maintain a robust social calendar that clearly defines content, cadence and channel.-Collaborate closely with VP, Social Media and brand team to evolve our social media templates and create one consistent identity for content that is unmistakably Morgan Stanley. In tandem, evolve the manner in which we're speaking to audiences on social so that it's more conversational and accessible and look to create more content that is social first.-Help evolve our influencer program across Instagram and TikTok to ensure we're effectively engaging new audiences through creators while mitigating risk to the brand. Identify new influencers to help establish a roster of micro and macro partners.-In partnership with peers, liaise with vendors and platforms to optimize results and identify opportunities for new platforms and tools.-Manage relationships across legal and compliance to coordinate the approval process for each post.-Contribute to the expansion of our employee advocacy platform by working closely with key stakeholders to craft content that is in their voice.-Test and learn! Explore new social media platforms, franchises and assets (e.g., IG Live, animated explainers etc.).-Stay abreast of cultural and market trends that can inform platform or content strategy in real time and longer term.-Maintain close relationships with key internal and external stakeholders.The successful candidate will have a bachelor's degree with 2+ years of experience crafting social content for an international brand (experience in financial services or other regulated industry is preferable but not necessary), including within a marketing function.This will be a proactive, motivated team member with excellent written and oral communication skills who has a passion for creative story-telling and the ability to position Morgan Stanley effectively for the next-gen consumer. A demonstrated ability to thrive in a fast-paced environment and work across multiple projects simultaneously is instrumental.Expected base pay rates for the role will be between 80,000 and 110,000 per year at the commencement of employment. However, base pay if hired will be determined on an individualized basis and is only part of the total compensation package, which, depending on the position, may also include commission earnings, incentive compensation, discretionary bonuses, other short and long-term incentive packages, and other Morgan Stanley sponsored benefit programs.Morgan Stanley's goal is to build and maintain a workforce that is diverse in experience and background but uniform in reflecting our standards of integrity and excellence. Consequently, our recruiting efforts reflect our desire to attract and retain the best and brightest from all talent pools. We want to be the first choice for prospective employees.It is the policy of the Firm to ensure equal employment opportunity without discrimination or harassment on the basis of race, color, religion, creed, age, sex, sex stereotype, gender, gender identity or expression, transgender, sexual orientation, national origin, citizenship, disability, marital and civil partnership/union status, pregnancy, veteran or military service status, genetic information, or any other characteristic protected by law.Morgan Stanley is an equal opportunity employer committed to diversifying its workforce (M/F/Disability/Vet).
