Area Marketing Analyst

Job summary
As an Area Marketing Analyst for NVR, parent company of Ryan HomesHelp create, manage, and analyze marketing campaignsConnect house-hunting prospects with a new dream home
Job seniority: mid-to-senior level
Responsibilities
• Lead the creation and refinement of the Customer Profile Definitions/community positioning• Lead the development of content to enhance customer experience and convert web traffic to leads• Plan marketing strategy based on programs developed by Corporate Marketing Team• Own online customer experience for community launches and open communities• Measure effectiveness of communities achieving conversion goals and recommend adjustments• Coordinate advertising programs within corporate guidelines• Ensure all advertising conforms to FTC and Department of H.U.D. regulations• Serve as liaison between corporate marketing and regional sales and marketing staff• Special projects as needed
Requirements
• 5-10 years of demonstrated previous advertising agency or sales and marketing experience• Experience with Google Analytics and similar tools• Excellent leadership, analytical, and teamwork skills• Strong problem-solving and communication skills• Able to multi-task and work independently and proactively• Four-year degree in Marketing or other business area preferred• Equivalent experience and specific technical training may be substituted
Key Skills Needed
• Experience with advertising agency or sales and marketing• Knowledge of Google Analytics or similar tools• Strong leadership, analytical, and teamwork skills• Problem-solving and communication skills• Ability to multi-task and work independently and proactively