Adobe Analytics Expert

Adobe Analytics Expert Remote-East Coast Preferred by client Open to c2c Responsibilities:

Our client is seeking  an Adobe Analytics expert to utilize Adobe Analytics to perform in-depth data analysis on various aspects of e-commerce platforms, including website traffic, user behavior, conversion rates, and product performance This role is fully remote with the ability to support EST hours. Duties and Responsibilities: Collaborate with cross-functional teams to understand business objectives and translate them into actionable data analysis strategies. Create custom reports and dashboards in Adobe Analytics to visualize key performance indicators (KPIs) and monitor e-commerce performance. Identify trends, patterns, and anomalies in the data to provide insights and recommendations for optimization. Conduct A/B testing and other experiments to evaluate the effectiveness of website changes and marketing campaigns. Experience in Adobe Analytics Administration and tab management Implementation. Qualifications: Education and Years of Experience:  Proven experience with minimum 5 years on Adobe Analytics platform, including proficiency in data extraction, segmentation, and visualization.   Required and Desired Skills/Certifications: Strong analytical skills with the ability to interpret complex data sets and generate actionable insights. Experience in e-commerce or digital marketing analytics is highly desirable. Proficiency in dashboarding and data visualization tools such as Tableau, Power BI, or Google Data Studio. Excellent communication and presentation skills, with the ability to convey technical concepts to non-technical stakeholders.