Account Based Marketing Manager
Our big brand retail client in the Metrowest area is looking for an Account Based Marketing Manager to join their team for a long-term contract. In this role, you will play a pivotal role in supporting the client's front-line sellers. Through partnerships and a strong understanding of the customers, you will deliver marketing initiatives and materials that support the sales team in winning accounts and expanding on opportunities within existing accounts. Through personalized marketing campaigns and materials, you will build awareness, drive penetration, and account engagement.
Responsibilities: Drive ABM strategy and customization for large accounts across verticals Identify the most effective marketing materials, channels, and messaging for key accounts Leverage templates to create custom materials for sellers to use for new account implementations, driving compliance, sharing new capabilities, etc. Identify and create new collateral based on seller needs Educate the sales team on new and existing marketing activities being performed Develop strategies with the sales team to optimize engagement within high-value accounts Develop process and guidelines on how Marketing supports seller requests Partner across Vertical and Category Marketing to ensure messages are accurate and on point Ensure marketing materials remain current and are easily accessible to sellers through digital sales tools Maintain strong partnership with sales, marketing operations, creative agency, and customer analytics Use creative thinking, speed to market and desire to test new things and drive new ways and processes Leverage a combination of independent thinking, ability to use discretion, strong organization, relationship building, and communication skills while keeping a keen eye on the financial trade-offs of decisions Requirements: Bachelor's degree in Marketing or relevant discipline plus 5+ years ABM experience Proven ability to work collaboratively and cross-functionally, with experience of working closely with a sales organization Demonstrated track record in crafting compelling positioning and marketing content Innovative, results-oriented, strong customer-centric outlook Strong verbal and written communication and interpersonal skills Team-oriented with an affinity for influencing and working across functions in a dynamic often-changing environment Proactive, self-directed individual with proven ability to manage multiple projects, balancing strategy with day-to-day execution Ability to keep initiatives moving on time, on budget, and with attention to detail Able to foresee and prevent problems in advance and fix any issues quickly Keen analytical and quantitative skills, ability to use metrics to back up assumptions and develop business cases Experience with Microsoft Office Programs (Word, Excel, PowerPoint, etc.) If you're a fit for this role, forward your resume today!
