Overview Seeking a Retail Marketing Director, to oversee the development, implementation and execution of marketing programs focused on Retail, Brick & Mortar Stores. ABOUT UA/UNIFORM ADVANTAGE BRANDS For over 35 years, UA Brands has been synonymous with fashion-forward specialty apparel for the medical and culinary professions. We are proud to support our valued customers - true heroes giving back with every shift. Our culture includes a long history of philanthropy and community support. Our strong values and unique culture are built on collaborating not merely as coworkers, but as family and friends. From the beginning, we provide candidates an authentic look into how UA Brands embraces their skills and perspectives, all in ways that continue to set us apart.
ABOUT THE ROLE As the Director of Retail Marketing, you will be responsible for developing and executing comprehensive marketing strategies to drive in-store, brick and mortar sales, revenue growth, enhance brand visibility, and optimize the customer experience. You will lead a team of marketing professionals, collaborate closely with cross-functional departments, and leverage data-driven insights to innovate and execute effective marketing campaigns that align with organizational objectives.
WHAT YOU'LL DO Plan and execute marketing campaigns and promotions designed to attract customers to the store, promote specific products or services, and drive sales. This may include coordinating signage, displays, product demonstrations, and other promotional activities within the store.
Develop and implement retail marketing strategies to drive foot traffic, achieve sales targets, increase market share, improve customer engagement, and strengthen brand positioning within brick and mortar stores.Conduct market research, analyze industry trends, and identify opportunities for growth and differentiation within the retail landscape.Analyze sales data, customer feedback, and other metrics to evaluate the effectiveness of in-store marketing initiatives and identify opportunities for optimization. Track KPIs, such as sales conversion rates, customer traffic, and average transaction value, and using insights to refine marketing strategies (email/SMS/social etc.).Work with the Ecommerce Division to ensure the alignment of messaging, creative assets, and branding within the retail environment across all marketing channels.Partner with Retail Operations to ensure that product displays and store layouts effectively showcase merchandise and enhance the overall shopping experience. This includes optimizing product placement, signage, and visual elements to maximize sales and create a compelling retail environment.Lead a team responsible for implementing in-store marketing initiatives, providing guidance, support, and mentorship to ensure the successful execution of strategies. This includes setting goals, allocating resources, and fostering a collaborative and creative work environment that encourages idea generation/experimentation and a results-driven environment.Collaborate with various departments, including merchandising, creative, operations, and store management, to ensure alignment and coordination of in-store marketing initiatives with overall business objectives including new product launches. WHAT YOU'LL BRING BS/BA Degree - Marketing, Public Relations, or Project Management
5+ years of experience in retail marketing, with at least 3 years in a leadership roleDeep understanding of retail industry dynamics and consumer behavior within a physical retail environmentProven track record of developing successful in-store retail marketing solutions and consistently delivers them on-time/on-budgetExperience working in a retail environment, preferably within the consumer goods or fashion industryEmail Marketing & Social Media Marketing ExperienceProficient in Microsoft Office Suite, solid Excel skillsAdvanced Project Management (Utilize Workfront/Attask)Organizational skills: ability to manage time, prioritize work, meet deadlines, and complete all assigned tasksClear and effective written and verbal communication and strong interpersonal skillsWell-organized, detail and deadline-orientedAbility to work in a fast-paced environment and adapt to changing prioritiesStrategic Planning and Execution Expert: plan and manage at both strategic and operational levels as related to sales, marketing, and business (competitive) strategyWHERE YOU'LL WORK HYBRID – The Best of Both Worlds Have the flexibility to work on-site/in the business and remotely during the week. You'll spend a few days a week in our office or in the business for collaboration/in-person engagement and have the flexibility to work from home on other days. While on-site, join other team members in the spacious Quad for lunch, or enjoy our ongoing wellness activities. Employees are expected to be online and available during the core business hours for their team. Company computer provided for business use.
PLENTY OF BENEFITS TOO UA BRANDS offers a full range of benefits allowing you the opportunity to customize a benefits package that addresses both your health and financial needs.
Medical and Pharmacy Coverage
Dental and Vision CoverageLife/AD&D InsuranceEmployee Assistance Program – self-care and support for life's everyday challengesExtensive 401(k) plan with company matching - Save for your future.Short & Long Term Disability – Company PaidAccident, Hospital Care and Critical Illness Insurance – Protect your Income.Legal Insurance and ID Theft ProtectionHoliday Pay and Paid Time Off – Life BalanceVolunteer Time Off – Make an ImpactFree Parking at the Downtown Corporate OfficeRegular Social Activities and Events – Mandatory FunSee moreof the benefits we offer.UA IS AN EQUAL OPPORTUNITY EMPLOYER As an employee of any UA Brands division, you will be part of an established and dynamic organization. We believe that success starts from within, and we are seeking individuals who thrive in an environment that encourages and supports self-management. To provide equal employment and advancement opportunities to all individuals, employment decisions at UA Brands will be based on merit, qualifications, and abilities. UA Brands does not discriminate in employment opportunities or practices based on race, color, religion, sex, national origin, age, disability, or any other characteristic protected by law. UA Brands will make reasonable accommodations for qualified individuals with known disabilities unless doing so would result in an undue hardship.
We are a Drug-Free Workplace.
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