Director of Digital Marketing - K12 Individual
Company Overview
Join our team at our company, a leading provider of educational travel and experiential learning since 1967. Our mission is to inspire students to explore the world and discover themselves through transformative experiences. With programs in over 100 countries, we offer a diverse range of opportunities including educational travel, performing arts, language immersion, career exploration, service-learning, study abroad, and sports.
Job Summary
We are seeking an enthusiastic and innovative Director of Digital Marketing to lead our K12 Individual business division. As a key member of our marketing team, you will drive growth, engagement, and conversion through strategic digital initiatives. Reporting to the Senior Vice President of Marketing, you will collaborate closely with cross-functional teams to optimize our online presence and deliver measurable results.
Responsibilities
Develop and execute comprehensive digital marketing strategies in alignment with business objectives.
Lead the strategic vision for our websites, social media channels, and email marketing to expand our reach and guide customers through the buyer's journey.
Drive organic traffic and improve search engine visibility through effective SEO strategies and content marketing.
Enhance website performance and user experience through continuous testing and optimization efforts.
Oversee digital advertising campaigns in partnership with external agencies to increase brand awareness and drive qualified leads.
Establish key performance indicators (KPIs) and dashboards to track and communicate marketing metrics to stakeholders.
Conduct market research to identify industry trends and competitive insights, informing our promotional tactics.
Ensure the quality and consistency of digital content across various platforms, including blogs, social media, advertisements, and website copy.
Stay updated on emerging trends and technologies in digital marketing, recommending innovative approaches to enhance our strategies.
Qualifications
Minimum Requirements
Bachelor's degree in Marketing, Business, Advertising, or related field; MBA preferred.
10+ years of digital marketing experience, preferably in B2C or ecommerce industries.
Proficiency in marketing tools such as Google Ads, LinkedIn Ads, SEMrush, and HubSpot.
Experience with web analytics platforms like Google Analytics and Google Tag Manager.
Familiarity with Content Management Systems (CMS) such as WordPress, Sitecore, and HubSpot.
Strong analytical skills with the ability to interpret data and drive actionable insights.
Excellent communication and collaboration skills, with a proven track record of working effectively across teams.
Demonstrated leadership experience, with the ability to mentor and inspire team members.
Preferred Qualifications
Previous experience in B2C or ecommerce industries.
Location: Vienna, VA
Benefits
Dynamic and supportive work environment.
Comprehensive healthcare coverage and other insurance options.
Generous paid time off including holidays, vacation, and personal days.
Tuition reimbursement and professional development opportunities.
Discounts on travel and other perks.
Flexible work schedule with remote and on-site options.
Commitment to diversity, equity, and inclusion initiatives.
At our company, we are dedicated to fostering a diverse and inclusive workplace where all employees feel valued and supported. We are an equal opportunity employer and prohibit discrimination based on race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by law.
Note: This position requires candidates to be legally authorized to work in the United States without sponsorship.
Employment Type: Full-Time
Salary: $ 58,000.00 176,000.00 Per Year
