Digital Marketing Analyst I

NATURE AND SCOPE:

The Customer Insights Analyst I will support the digital analytics program through tracking, measuring, analyzing, and reporting insights of the customer behaviors and trends. Work with web analytics, planning software or data visualization platforms (Google Analytics, Google Tag Manager, Big Query, SQL, Power BI, etc.) to build custom dashboards, explore data sets and proactively surface and deliver actionable insights based on learnings. Work with developers to ensure the web analytics data mapping, tagging and testing process properly captures the right data throughout the online sessions.

PRINCIPAL ACCOUNTABILITIES:

The Customer Insight Analyst I will perform these duties with minimal management validation:

Data/Reporting Analysis:

Capture and interpret customer data from a range of sources and communicate these findings across departments.Generate Power bi reports around key digital metrics, customer trends and online performance.Provide insights, analyze trends and correlations from the data to support the business strategy. Make recommendations based on business objectives.Validate integrity, accuracy and structure of the data before it is used for analytics.Proficient with tools and solutions such as Google Analytics, Big Query, SQL, Power BI. Excel ideally combined with knowledge of Google Tag Manager and Python language.Support ad hoc data request and analysis.Support testing and improvements of the existing digital experience reports that align with Gerdau's established framework.

Product Support:Serve as a team subject matter expert in digital analytics and tag management solutions.Support development teams with clear data mapping requirements.Provide relevant teams with the Business Unit Acceptance Testing for the data collection of any new features/enhancements to the eCommerce platform or solution.

QUALIFICATIONS:Requires a Bachelor's degree in marketing, business, or related area.Minimum 2-4 years experience in the similar role.
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