Associate Director, Enrollment Marketing And Communication

Job Summary: Established in 1809, Miami University is consistently ranked among the top national public universities by U.S. News & World Report for providing students with an Ivy League-quality education at a public school price. Located in the quintessential college town of Oxford, Ohio—with regional campuses in Hamilton and Middletown, a learning center in West Chester, and a European study center in Luxembourg—Miami serves more than 21,600 undergraduates across 120 areas of study, and more than 2,500 graduate students through 70 master's and doctoral degree programs.
Miami University's Communications and Marketing department has been charged with building and maintaining the university's brand on a local, regional, and national stage. This dynamic and award-winning team is comprised of nearly 70 marketing and communications professionals and is looking to hire an Associate Director for the Enrollment Marketing and Communication team.
In partnership with Enrollment Marketing and Communication (EMC) team members, University Communication and Marketing (UCM) colleagues, and divisional partners, the associate director plays an integral role in the realization of organizational priorities and institutional goals related to student recruitment and enrollment. Reporting to the assistant vice president of EMC, the position manages and executes strategic, integrated, and comprehensive communication plans to recruit Miami students, utilizing varying media and best practices. Through data collection and analysis of key metrics, the position measures the effectiveness of communication efforts to further inform divisional practices. This position supervises other unclassified communication staff.
As a member of the EMC team, the associate director supports communication for various populations, with primary responsibility for some of the categories within the team's portfolio, which encompasses undergraduate and graduate recruitment, recruitment-related visits and events, and populations including:
- Domestic and international students
- First year, transfer, and graduate students
- High achieving students
- On-campus and online students
- Parents and family of undergraduate students
- High school and college counselors
- Underrepresented students
This position has been approved for remote work. Remote work is not a right, it is a work arrangement that can be modified or revoked by Miami University at any time for any reason, including the convenience of the University.
Duties/Physical Demands: - Serve as an EMC and UCM liaison with Admission, EMSS, and Miami Online to create, implement, assess, and modify communication plans and projects that meet university and divisional goals. Ensure that communication and workflows are monitored, prioritized, and adjusted as needed based on campus partner and audience needs and according to best-available data and analysis. Communication includes but is not limited to, email, print, web, text, video, digital marketing, and social media.
- Oversee EMC work for Admission events and visits, including but not limited to, setting up event registration and related communication within the university's CRM (Slate), creating and updating event-related web sites, and producing event-related print materials.
- Contribute to communication projects as a writer and editor, working with creative teams that include graphic designers, web developers, digital communication specialists, photographers, and videographers.
- Serve as a mentor during the orientation and transition of new EMC staff members, as a direct supervisor, and in a leadership role within UCM through service on central committees and task forces.
- Oversee delivery, inventory, and distribution for print and digital communication.
- Pursue continuous professional development in a role that serves as an admission subject-matter expert for the broader marketing department. Stay current with communication innovation and best practices, particularly in higher education admission and enrollment.
- Other duties as assigned.
Diversity Statement: Miami University is committed to creating an inclusive and effective teaching, learning, research, and working environment for all.
For more information on Miami University's diversity initiatives, please visit the  Office of Institutional Diversity & Inclusion webpage. For more information on Miami University's mission and core values, please visit the  Mission and Core Values webpage.
EO/AA Statement/Clery Act: Miami University, an Equal Opportunity/Affirmative Action employer, encourages applications from minorities, women, protected veterans and individuals with disabilities. Miami University prohibits harassment, discrimination and retaliation on the basis of age (40 years or older), color, disability, gender identity or expression, genetic information, military status, national origin (ancestry), pregnancy, race, religion, sex/gender, status as a parent or foster parent, sexual orientation, or protected veteran status in its application and admission processes, educational programs and activities, facilities, programs or employment practices. Requests for reasonable accommodations for disabilities related to employment should be directed to  or .
As part of the University's commitment to maintaining a healthy and safe living, learning, and working environment, we encourage you to read Miami University's Annual Security & Fire Safety Report at:  safety/annual-report/index. html , which contains information about campus safety, crime statistics, and our drug and alcohol abuse and prevention program designed to prevent the unlawful possession, use, and distribution of drugs and alcohol on campus and at university events and activities. This report also contains information on programs and policies designed to prevent and address sexual violence, domestic violence, dating violence, and stalking. Each year, email notification of this website is made to all faculty, staff, and enrolled students. Written notification is also provided to prospective students and employees. Hard copies of the Annual Security & Fire Safety Report may be obtained from the Miami University Police Department at .

Labor Law Posters for Applicants: Miami University is committed to providing up-to-date information from the Department of Labor to our applicants for employment. Here, you will find links to the current information regarding the  Family and Medical Leave Act (FMLA) ,  Equal Employment Opportunity (EEO) , and the  Employee Polygraph Protection Act (EPPA) .

Minimum Qualifications: Bachelor's Degree and at least five years of full-time, professional experience with increasing responsibility in college admission, higher education marketing or communication, and/or marketing/sales/communication. Master's Degree may be considered in lieu of experience.
Desired Qualifications: - Experience with CRM software or other relational databases.
- Familiarity with direct mail processes and postal requirements.
Preferred Knowledge, Skills, and Abilities: - Experience in integrating technology as part of a larger marketing strategy.
- Demonstrated commitment to the highest standards of accuracy, attention to detail, and handling of confidential information.
- Ability to work independently with minimum direction and strict adherence to deadlines while handling multiple tasks simultaneously.
- Knowledge of marketing and communication strategies.
- Ability to work collaboratively with various internal and external constituencies.
- Excellent oral, written, and interpersonal communication skills.
- Demonstrated knowledge and experience with various software, design, and web applications.
Special Instructions to Applicants: Submit cover letter and resume with application.
About Miami University
"Miami University, a student-centered public university founded in 1809, has built its success through an unwavering commitment to liberal arts undergraduate education, with complementary quality graduate programs, and the active engagement of its students in both curricular and co-curricular life. With a student body of 16,000, Miami effectively combines a wide range of strong academic programs with faculty who love to teach and the personal attention ordinarily found only at much smaller institutions. Faculty and staff are highly valued for their contributions toward the Miami experience. Employees enjoy a competitive benefits package and stable work environment as they work to support the university's educational mission. Miami's main campus is located in Oxford, Ohio, 35 miles northwest of Cincinnati, with regional campuses located in Hamilton and Middletown, Ohio, and a center in Luxembourg. Known as one of the most beautiful campuses in the nation, Miami, the nation's tenth oldest public university, is recognized for its striking red brick Georgian-style architecture and tree-shaded lawns. Take a Virtual Tour from our website."
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