An esteemed institution rooted in the principles of equity, access, and social justice, our college is searching for a dynamic Vice President for Marketing and Communications. This pivotal role reports directly to the President and is critical in shaping and sharing our vibrant narrative globally. The ideal candidate will spearhead strategic initiatives to elevate our brand across our campuses in Boston, Los Angeles, and the Netherlands, ensuring our story reaches and resonates with a diverse range of audiences.
Key Responsibilities
Develop and execute a comprehensive marketing and communications strategy that aligns with the college's core values and strategic priorities.
Lead a talented team of nearly 30 professionals, managing functions such as media relations, social media, college publications, crisis communications, and public relations.
Collaborate closely with senior leaders and departments to foster a unified approach to branding and communications.
Champion a college-wide brand refresh, including conducting a branding and market positioning study slated for 2024.
Enhance digital and analytical capabilities within the marketing and communications framework, incorporating industry best practices and innovative tools.
Serve as a strategic advisor and key member of the leadership team, contributing to high-level decisions and long-term planning.
Opportunities and Challenges
Design an integrated and strategic marketing function that supports all areas of the college.
Address and reduce operational silos, encouraging collaboration and shared best practices across various divisions.
Lead the evolution of our digital strategies, ensuring they are effective, forward-thinking, and reflective of our institutional values.
Drive initiatives that align with and amplify our reputation, ensuring consistent messaging and visual standards across all platforms.
Qualifications
Proven leadership in strategic communications or marketing with a significant track record in higher education or similar fields.
Strong commitment to and a demonstrated history of advancing equity, access, and social justice.
Extensive experience in brand management, digital marketing, and integrated communications strategies.
Exceptional communication skills, adept at crafting and disseminating clear, persuasive, and concise messages.
Demonstrated ability to manage complex projects and diverse teams in a dynamic environment.
A bachelor's degree from an accredited institution; advanced degrees or certifications in related fields are preferred.
Personal Attributes
A visionary leader who is passionate about education and advocacy for social justice.
Highly collaborative with a knack for building strong relationships across various stakeholder groups.
Resourceful and adaptable, able to navigate challenges with innovative solutions.
Strong ethical grounding, with a professional demeanor and the ability to handle sensitive situations with discretion and tact.
Our Commitment to Diversity
We firmly believe that diversity enhances our community and encourages applications from individuals of all backgrounds. By embracing diverse experiences and perspectives, we aim to foster an inclusive environment that promotes growth and learning.
Apply Today!
Employment Type: Full-Time
Salary: $ 153,000.00 Per Year
