Pure Archery Group products are the solution in premium archery equipment to suit the needs of any archer. A leading manufacturer of premium archery products, Pure Archery Group, distributes worldwide through a wide range of channels and outlets. Current production locations include Oregon, Montana, and Canada, with a distribution/service center in Massachusetts. These widespread locations provide best-in-class service for dealers and consumers. Along with its products, Pure Archery Group provides dealers with retail and wholesale store services featuring its archery bows and archery equipment, advertising services, business management services, and business administration assistance. Consisting of a diverse group of premium archery brands, Pure Archery Group provides accuracy-focused, performance-driven, and durable archery products to customers worldwide. These products include the most accurate compound bows suited for nearly every archer in the Bowtech and Diamond brands, as well as premium crossbows and accessories by Excalibur Crossbow. Rounding out the line are industry-leading archery accessories from Black Gold sights, TightSpot quivers, Ripcord arrow rests, as well as a full line of Octane accessory products.
ABOUT THE JOB:
The Social Media Coordinator will enhance the digital presence of the Bowtech Brands, build and engage with our social communities, and drive brand awareness through effective and strategic use of social media channels. This role plays a crucial part in developing and implementing comprehensive social media strategies that align with our overall marketing goals and contribute to its growth. The Social Media Coordinator will also be responsible for analyzing performance metrics to optimize strategies. The Social Media Coordinator must be a self-starter and team player who is willing to lead on multiple initiatives and jump in wherever the team needs support.
Social media is one of the most indispensable pieces of marketing. In this role you will have the reigns to create and implement strategies needed to effectively communicate our brands and products culture to a huge consumer base in new and exciting ways.
Job Responsibilities
The Social Media Coordinator owns all aspects of social media across all brands (currently 7) and platforms including, but not limited to Meta, Instagram, X, TikTok, YouTube, and LinkedIn. Develops and coordinates innovative and creative social media presence across various social media platforms while working with appropriate members of team to align with overall content plan and ensure brand consistency. Responsible for all inbound and outbound content management.
Develop and implement comprehensive social media strategies to increase brand awareness, engagement, and conversion rates across various platforms including but not limited to Meta, Instagram, X, YouTube, and LinkedIn.
Create captivating and visually appealing content, including photos, videos, graphics, and written posts, that aligns with our brand identity and resonates with our target audience.
Monitor social media channels, respond to comments and messages, moderate user-generated content and engage with followers to foster a sense of community and build meaningful relationships.
Collaborate with the marketing team to coordinate social media campaigns, promotions, and product launches, ensuring alignment with overarching marketing objectives.
Analyze social media metrics and performance data to track progress, identify trends, optimize strategies for maximum impact and ROI and report upstream.
Stay up-to-date with industry trends, emerging technologies, and best practices in social media marketing, incorporating innovative ideas and tactics into our strategy.
Performs other duties as assigned.
Minimum Qualifications & Experience:
Bachelor's degree in Marketing, Communications, or related field preferred.
Proven experience managing social media accounts for a brand or organization, preferably in the outdoor, sports, or lifestyle industry.
Strong understanding of social media platforms, algorithms, and analytics tools.
Excellent written and verbal communication skills with the ability to craft compelling and engaging content.
Proficiency in photo editing using Adobe Creative Suite or similar software.
Creative mindset with a keen eye for detail and aesthetics.
Ability to work independently, prioritize tasks, and meet deadlines in a fast-paced environment.
Must be able and willing to travel domestically including air travel.
Occasionally work weekends and evenings to post time-relevant or newsworthy content.
Passion for archery and outdoor activities is highly desirable.
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