Sr. Lead, Search Engine Marketing
The Role
This role is a critical position within the Digital Media team. The candidate will be focused on the development, implementation and optimization of paid search campaigns with the goal of efficiently meeting client KPI's. Responsibilities will include buying within the various search engines and optimizing media to maximize results.
This Sr. Search Engine Marketing Buyer will be able to develop creative solutions, working alongside other digital teams such as paid social, programmatic, and analytics. This is an exciting opportunity to help advance the SEM business at ICON, with significant potential for personal and professional growth.
Specific Responsibilities
Oversee the strategy, development and execution of SEM campaigns in media platforms, not limited to Google Ads and Microsoft Ads, with a variety of KPI goals (online sales, foot traffic, site visits, lead form submissions, etc.).
Scale and grow SEM search campaigns in Google and Bing to meet client expectations and exceed performance goals.
Lead new testing and growth initiatives in areas like campaign expansions, ad copy testing, landing page testing, audience targeting testing, etc.
Work with the Media and Account Management team to gain an understanding of campaign specific goals, build targeting, and executional recommendations.
Track, measure, and analyze performance of paid search campaigns.
Lead monitoring, optimization, testing and reporting of campaign performance and proactively communicate any issues.
Create and review media plans for clients, actively apply learnings to create best-in-class executions.
Serve as an SEM expert, platform partner, and trend-spotter to bring first-to-market search and digital media opportunities that align with business objectives.
Maintain and develop strong professional relationships internally (cross departments) and externally (media vendors).
Present to clients on campaign results, insights, recommended optimizations and path forward for improvement.
Basic qualifications
3-5 years minimum of full-time experience managing SEM campaigns.
Demonstrated expertise in media strategy and execution, ideally within a media agency.
Self-starter, highly motivated, positive demeanor, excellent communicator, and able to juggle multiple assignments simultaneously.
Polished with excellent interpersonal and communication skills.
Strong verbal and written communication skills.
Analytical with a comfort in dealing with numbers and reporting
Reasonable availability to respond to requests and attend the real-time needs of campaigns outside normal business hours.
Willingness and flexibility to "pitch in" with various ad-hoc projects to help support the larger Media Strategy & Analytics team.
Ability to adapt to change and continually evolve skills to meet the ever changing needs of the television industry.
Proficient in Microsoft Office systems, specifically in Excel.
Must have the legal right to work in the United States.
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