Lotus Cars builds world-class, high-performance and lightweight sports cars that are sold all around the world.? Lotus Cars USA is responsible for the Marketing, Sales and After Sales of the Lotus products in the US region. To bring the company to the level we want it to be, we are looking for a Regional Marketing Manager North East in the Marketing Department to join us in our US HQ based Plymouth.
Summary: This role is focus upon the activation of the brand at a local dealer level. The intention is to increase the volume of brand compliant, retailer-based marketing activity, such that the retailers develop robust communications programmes & manage their data in a complimentary way with Lotus Cars USA.
Scope Review and grade current dealer capabilities and plans Develop efficient and effective dealer support strategy Introduce a centrally activated full-funnel approach Including best-practice lead generation and pipeline management processes Coordinate centralised asset creation and supply Management and governance of the Co-Op fund Measure and report effectiveness Engage dealers in delivering immediate and future sales Ensuring that Lotus DNA runs through all activation assets Equip dealers with best practice plans and resources to identify and convert sales targets Drive business performance and lay the foundations for future launch activity Working as part of the regional sales/aftersales team with direct line to the marketing team What you'll do: Develop a strategy for all dealership marketing, which supports the Lotus brand and marketing strategies. To communicate this within the organisation, and the dealers through written communications and verbal presentations as agreed. Work with the wider members of the Marketing and Communications team to ensure consistency and integration is achieved between dealer activity and Lotus Group marketing and brand strategy. Lead the planning, development and delivery of marketing activity, across all relevant channels to drive customer enquiries/engagement for new car sales, used cars, finance products and aftersales requirements in support of business targets. What you'll bring: Automotive retail or marketing experience preferred. Metrics-driven with a solid understanding of tracking influence and impact, and how best to articulate this to stakeholders outside of marketing. Strong computer skills (MS Excel, PowerPoint) Strong ability to drive and increase ROI in marketing activities. Experience of planning, managing and implementing network wide SoMe (all platforms), eDM, display marketing campaigns. Hold a relevant Degree or equivalent qualifications Budget management skills Strong research and evaluation skills Excellent relationship building skills Able to work as part of a team or individually Strong communication skills An eye for detail and highly organized Self-motivated to accomplish retail marketing/sales goals What we offer: We believe in compensating all our talented employees fairly. Ask us, and we can tell you upfront what our? salary package would look like. We provide? a company car?scheme to make your commute smoother than a freshly waxed sports car.? Enjoy your 25 vacation days , giving you ample opportunity to unwind, explore, or binge-watch your favourite shows. We work hybrid , meaning you will be in the office when necessary and you can work from home when you're needed there. Dental care Life insurance Medical savings plan Accident insurance Disability & vision Additional Info: This role will be working from our US HQ in xxxx within our flexible working policy. Candidates must be eligible to work in the USA without VISA sponsorship. Key behaviours Managing relationships with retailers, often in the moment, can be draining and difficult. This role needs a person with great Drive. Someone who can fuel the retailers with enthusiasm to solve problems and deliver results. The role will require travel to key identified dealers within the USA & Canada. The Lotus Cars USA HQ office is in Plymouth, Michigan. This role could be performed remotely. The candidate is not required to be in Plymouth, MI.
Our Company: Group Lotus is a leading sports car manufacturer with a 75-year long history of iconic designs, groundbreaking engineering and legendary victories on the F1 track. Today we are transforming into a truly global performance car brand focused on the electrical future. In 2022 we?launched the Eletre, the world's first all-electric hyper-SUV, and in 2023 our fully-electric Hyper-GT Emeya. ?By 2026 Lotus will produce three more all-electric lifestyle models that change the game.
As part of the Lotus team, you push boundaries. Those of the car industry and of your own. Every member of the Lotus family has some of the pioneering mindset of founder Colin Chapman in them. In Lotus Cars USA we form a diverse and international team working from our xxxxx (European HQ based in Amsterdam).
We're not just a car company; we're a diverse mix of talent from all walks of life.?At Group Lotus, we firmly believe that diversity and inclusion are not just buzzwords but essential pillars of a thriving and successful organization.?Read more here: Equity, Diversity & Inclusion in Lotus Cars.
Do you want to know what Sophisticated, Rebellious and Pioneering mean for Lotus Cars Europe? Come and take a look at our career site?and join the incredible adventure:
