Program Marketing Strategist

Job summary
The Program Marketing Strategist is a key player in the success of EIM's University Partner (UP) business.They will drive the overall marketing strategy and execution for their assigned programs and university brands.Responsibilities include monitoring marketing activities, managing client relationships, creating and executing marketing campaigns, and analyzing data.
Job seniority: mid-to-senior level
Responsibilities
• Monitor and analyze marketing activities and communicate pertinent data to optimize efforts.• Manage the client relationship between the program director, director of admissions, university marketing and communications team and other key stakeholders and EIM marketing team.• Deliver strategy plan and collaborate with creative and digital teams to drive marketing efforts.• Lead regular strategy sessions on behalf of the program to identify opportunities and solutions.• Create marketing strategies and campaigns to support specific program goals.• Create and maintain a social media strategy and content plan.• Understand, manage and advise on partner program enrollment cycle budget.• Compose unique, value-based messaging.• Write press releases and comprehensive email marketing campaigns.• Collaborate with enrollment team and support webinar and event promotion.
Requirements
• Excellent writing ability• Excellent project management skills• Exemplary relationship management skills• Analytical skills and ability to interpret performance data and outcomes• Comfortable with both autonomous and collaborative work• Outstanding communication and interpersonal skills• Careful attention to detail• Ability to handle data with confidentiality• Good organizational and time management skills• Bachelor's degree or higher in Marketing, Communication, English or related field• 3-5 years of marketing experience• Experience with CRM platforms and Marketing automation tools, Salesforce preferred• Experience working in an agency environment is a plus, but not required
Benefits
• PTO• Sick Days• Health, Dental, Vision Insurance• New Parent Perks• Unique Maternity Benefits• 401(k) with 4% company matching• Much, Much, More!