Media Planner

Job summary
i360 is seeking a Media Planner located in Arlington, VA to plan, optimize, and execute digital media campaigns.The ideal candidate has experience with ad tech products and stays up to date with industry best practices.
Job seniority: mid-to-senior level
Responsibilities
• Coordinate the planning, targeting, placement, and measurement of online media for select clients and partners• Organize large-scale paid media programs across multiple ad tech partners• Execute the placement of display, search, video, and OTT/CTV ad campaigns• Responsible for tracking campaigns and conducting multi-variant testing• Perform campaign reporting and analysis• Provide thought leadership to improve client KPIs• Keep current in traditional and online marketing technologies• Utilize strong communication skills and attention to detail
Requirements
• 2+ years of Digital Media/Marketing experience• Experience with Facebook ads• Experience managing multiple projects and prioritizing workload• Ability to accommodate evolving responsibilities and last-minute changes
Key Skills Needed
• Bachelor's degree in marketing, advertising, or communications• 2+ years of media buying/planning experience• Experience with programmatic and social ad platforms• Working knowledge of third-party Internet analytics and research tools• Experience supporting the planning and buying of television, radio, and out-of-home ads
Benefits
• Medical, dental, vision, flexible spending and health savings accounts• Life insurance, ADD, disability, retirement• Paid vacation/time off, educational assistance• Infertility assistance, paid parental leave, and adoption assistance may be included (varies by region)