Marketing Manager, Digital Marketing

Curaleaf Culture:At Curaleaf, we have a passionate commitment to everything we do. From innovative products to promoting social justice, from environmental sustainability to building world-class brands, we know that none of this is possible without our Team Members, which is why we've committed to fostering a diverse and inclusive experience for all.What You'll Do: We are seeking a highly skilled and innovative Marketing Manager, Digital Marketing to lead our programmatic advertising initiatives. The ideal candidate will be responsible for planning, implementing, and optimizing programmatic campaigns across various channels. As a Marketing Manager, Digital Marketing Advertising you will leverage data-driven insights and cutting-edge technology to drive performance and achieve marketing objectives.Who You Are:The ideal candidate will work closely with creative teams to develop compelling ad creatives that align with programmatic strategies and optimize for engagement and conversion.Conduct in-depth analysis of campaign performance and provide actionable insights for optimization.Generate regular reports outlining key metrics, trends, and recommendations for campaign improvements.Keep up-to-date with industry trends, programmatic technologies, and emerging advertising platforms to recommend and implement new strategies.Proven experience in programmatic advertising, media buying, and campaign optimization.Strong understanding of programmatic platforms, including DSPs, SSPs, and DMPs.Proficiency in data analysis tools and platforms.Excellent communication and collaboration skills.Ability to thrive in a fast-paced, dynamic environment.What We Offer:Competitive Pay                                                                Employee Resource GroupsMedical, Dental, Vison Benefits                                Employee Product DiscountsHealth Savings Account (HSA)Employee Referral Payment ProgramRetirement Plan – 401(K)Paid Time Off (PTO)Life/AD&D InsuranceEmployee Assistance ProgramShort- and Long-Term DisabilityPaid Parental LeaveAdditional Employee Discounts AvailableCommuter BenefitCommunity Involvement Through our Rooted in Good InitiativeHealthcare & Dependent Care Flexible Spending Account (FSA)Curaleaf Awards and Achievements:2023 Ragan's Top Places to Work2022 TIME100 Most Influential Companies2020 Cannabis Doing Good's Good Neighbor Award2020: Minorities for Medical Marijuana's Diversity & Inclusion AwardFollow us on Social Media Instagram: @curaleaf.usaTwitter:@Curaleaf_Inc