ABOUT HESTER & COOK DESIGN GROUP, INC.
Hester & Cook started in the home of husband-and-wife team Robbie and Angie HesterCook. What began as Robbie's inspired idea of crafting a vintage doorknob into a bottle stopper soon became the company's first product, KnobStoppers. Within months, Angie and Robbie introduced the product to the wholesale market. From there, Hester & Cook rapidly grew into offering everything from hand-crafted chandeliers to #2
pencils. Today we are best known for our paper placemats and table runners. Assortments of our products can be found at over 3,000 stores worldwide. You can also see some of our creations at Anthropologie, Sur La Table, Dillard's, Barnes & Noble, and Magnolia. The full collection is available on our website as well as our three Nashville, TN, area retail locations found at White Bridge Road, Hillsboro Village and Franklin, TN. In early 2023, Hester & Cook also purchase a boutique chocolate company called Bang Candy. The brand debuted at the Atlanta Gift Show in July 2023 with tremendous response. All Hester & Cook retail stores now have a Bang Candy store shop with the store. We also have a standalone Bang Candy store located in Marathon Village in
Nashville, TN.
POSITION SUMMARY
The Marketing Graphic Designer at Hester & Cook Design Group, Inc. is a key role within the company, supporting the retail, online and wholesale channels. This highly relational candidate has strong project management skills, is detail and solution-oriented, and has a keen eye for design and an appreciation for the Hester & Cook aesthetic. Additionally, this individual is passionate about delivering best-in-class marketing for
Hester & Cook using data-driven analytics to help create and shape marketing strategy for the company.
PRIMARY DUTIES AND RESPONSIBILITIES
? Create and design email campaigns for wholesale and retail channels using Adobe Creative Suite
? Work closely with all channels to develop visual aspects of H&C email campaigns, social media posts, flyers, and other graphics needed to communicate the brand message to all channels.
? Shared management of all social media platforms to maximize the brand.
? Contribute to work on webstore/blog, including ideation, styling, creating graphics, etc.
? Analyze and access all marketing analytics and campaigns to ensure that all marketing dollars are maximizing impact.
? Collaborate within the team to provide a comprehensive, strategic marketing plan for the company to ensure all revenue goals are met.
? Flexible and nimble approach to data-driven analytics to meet all revenue goals as needed.
? Shared management of all social media platforms to maximize the brand.
? Comfortable with ROI metrics on all marketing campaigns as needed, including the revenue achieved.
? Track marketing campaign performances across all platforms (Google Ads, Social Ads, etc.) and implement new strategies as needed to meet goals.
? Ensure that all social media comments on all platforms are responded to in a timely manner, as needed.
? Assist with various aspects of the design process for marketing from initial concept to final production.
? Ability to execute all projects in a timely manner.
? Clear and direct communication with associates outside of our organization such as vendors, influencers, customers, et al. as it relates to design and marketing projects.
? Maintain communications via project management software (Asana), phone calls, and meetings.
? Contribute to the updating of brand standards and style guidelines and ensure they are adhered to consistently.
WHOLESALE MARKET SUPPORT
? Work with internal team to provide support for Wholesale markets
? Work in the Wholesale showrooms in a sales capacity during market season as requested (January, February, June, July.
? Ability to work collaboratively across multiple departments to help execute an overall cohesive strategy and plan for customers.
? Attend Hester & Cook Design Group, Inc. team meetings and training as required.
? Other duties as assigned.
QUALIFIED INDIVIDUALS WILL POSSESS THE FOLLOWING ATTRIBUTES
? Minimum 2 years' experience in a graphic designer role
? Thorough knowledge of and skilled at using Adobe Creative Suite (Illustrator, InDesign, Photoshop)
? Experience with email marketing platform (ex. Mailchimp, Emma, Klaviyo)
? Familiarity with Video Editing or Motion Graphics is a plus
? Knowledge of data-driven decisions to achieve marketing results.
? Strong results in achieving overall revenue goals.
? Bachelor's degree in graphic design or related field
? Experience with email marketing platforms (ex. Mailchimp, Emma, Klaviyo)
? Familiarity with Video Editing or Motion Graphics is a plus
? Technically-oriented thinker
? Result driven
? Enthusiasm for learning and willingness to acquire new skills to push our organization forward
? Understanding of Social and Google Ads platforms
? Ability to work independently, take a high degree of initiative, and adapt to a dynamic environment.
? Creative energy and positive disposition
? Proven ability to work well in a group setting
? Collaborative; receives feedback well and can change direction to support the needs of the business
? Solid understanding of marketing trends and ability to translate them into a brand's aesthetic
? Demonstrated strong artistic and creative ability
? Ability to keep multiple projects in progress simultaneously while still meeting deadlines
? Strong verbal and written communication skills
? Established organizational skills and ability to work within strict deadlines
? Knowledge of the Shopify ecommerce platform is a plus
? Proficient in using all Office 365 products with an emphasis in Excel
? Experience in database management is a plus
? Comfortable with conflict resolution
? Self-motivated and independent thinker
? Strategic thinker
? Positive Attitude
? Passion for Hester & Cook products
? Provide industry trends and product knowledge to help our customers grow
? Comfortable in a creative culture
SUPERVISION RECEIVED
Works as an integral part of the marketing team under the Chief Strategy Officer (CSO).
Dotted line reporting to the Chief Merchant Officer (CMO)
WORKING CONDITIONS
Hybrid role after 90 days (Tuesday-Thursday in office)
Employee reports to Hester & Cook Corporate Office at 2728 Eugenia Avenue, Nashville, TN 3721
Hester & Cook provides access to healthcare benefits after (60) sixty days.
EXPECTATIONS FOR ALL EMPLOYEES
Supports the organization's mission, vision, and guiding principles.
Email cover letter and resume with references to , using the subject line "Marketing Graphic Designer". Interviews will be scheduled beginning on or before June 1, 2024.
