Job summary
Assist the Marketing Manager with the day-to-day marketing functions.Responsible for developing, coordinating and implementing all aspects and activities of the marketing function includingpromotions, advertising special events, and public relations.
Job seniority: mid-to-senior level
Responsibilities
• Develop and implement an effective sales plan to accomplish the departmental goals and adequate frequency of guest visits.• Develop and establish policies, procedures and controls for the Marketing Department.• Oversee and implement all phases of data analysis, to include direct mail, database and player reinvestment matrix.• Assist Graphic Design with assigned and ad hoc projects, as well as internal and external communication with outside publications and third party vendors and vendor negotiations to meet timelines.• Assist Graphic Design artist with internal signage and digital needs.• Coordinates property advertising with inside or outside agencies in order to maintain consistency with marketing strategies and goals with graphic artist.• Assist Tour & Travel to include bus group analysis and reporting and meeting with the marketing director on a regular basis to make evaluations regarding the tour operators and package levels.• Develop and implement a group sales program targeted towards regional groups, parties, etc. which have a propensity to game.• Prepare proformas and postformas with sales and budget impact projections and evaluation reports for each package, group or event.• Develop and maintain relationships or partnerships with travel agents, hotels, retailers and special interest groups, and work with to develop packages that involve the Company.• Coordinate training sessions for tour & travel representatives.• Develop and maintain support materials, sales kit, etc. in order to help accomplish departmental goals with regards to sales and casino sponsored events.• Work closely with all Marketing and Casino employees at offsite functions, coordinate marketing-sales activities for organization by performing duties personally or via subordinate coordinators and/or assistants.• Meet on a regular basis with Food and Beverage, Facilities and other departments as needed to ensure smooth operation and coordination of all marketing related events.• Develop or contribute to the development of marketing plans for player's rewards and special events.• Develops and produces collateral pieces, in conjunction with inside or outside advertising agencies, to promote the property and its activities.• Create schedules and timelines for all departments to ensure timely drop of all direct mail/collateral.• Oversee data analysis and all direct mail.• Responsible for running reports based on information collected during special event, promotions or for detailed marketing analysis.• Facilitates the flow of information, by organizing and presiding over regularly scheduled departmental meetings.• Reviews and analyses activities, costs, operations and forecast data, to determine department progress toward stated goals and objectives.• Maintains a consistent and regular attendance record.
Requirements
• Associate's college degree or in the process of obtaining, 3-5 years of marketing experience preferably in casino marketing.• Data analysis and player data extractions; strong organizational and interpersonal skills required.• Familiar with Player Technology systems, Gaming Concepts. Certification and working experience with SQL.• Knowledgeable with Google analytics, online social platforms and website metrics, Proficiency of Microsoft products, Acrobat, Adobe tools to include, Adobe Illustrator, Bridge, Photoshop, Creative Cloud and Viz Explorer.• Bi-lingual (English/Spanish) Ability to read, analyze, and interpret documents, such as safety rules, operating and maintenance instructions, and procedure manuals. Ability to write routine reports and correspondence.• Ability to add, subtracts, multiply and divides in all units of measure, using whole numbers, common fractions, and decimals.• Ability to apply commonsense understanding to carry out instructions furnished in written, oral or diagram form. Ability to deal with problems involving several concrete variables.
Key Skills Needed
• Data analysis• Organizational skills• Interpersonal skills• SQL• Google analytics• Microsoft products• Adobe tools
