Job Title: Marketing & Communications Specialist
Location: Hunt Valley, MD (Hybrid: 3 days in-office / 2 days remote)
Company Overview:
We adhere to a hybrid work model, offering flexibility and balance to our employees, allowing them to thrive both in-office and remotely.
What We're Seeking:
We are in search of a dynamic and driven Marketing & Communications Specialist to join our team. This pivotal role involves crafting and executing compelling materials and campaigns aimed at educating our members about the benefits of ArmadaCare. If you possess a passion for refining copy, a flair for design, and excel in managing multifaceted projects, then you might be the perfect fit for this position. We're looking for individuals who are adept at harnessing words and technology, are proactive self-learners, and consistently meet deadlines.
Key Responsibilities:
Member Engagement:
Develop and deploy monthly member engagement campaigns utilizing marketing automation platforms like Pardot and CRM tools such as Salesforce.
Analyze email metrics to refine email strategies and ensure optimal engagement.
Manage the creation and maintenance of member materials, from initial drafts to final versions, utilizing tools such as InDesign, Ingeniux, and PowerPoint/Empower.
Collaborate cross-functionally to ensure the alignment and consistency of materials across departments.
Coordinate communication meetings and ensure effective follow-up.
Marketing Support:
Lead and manage lead generation webinars, including content development and moderation.
Oversee the testimonial process and integrate them into marketing materials.
Create and edit compelling PowerPoint presentations using tools like Empower Express.
Assist in crafting social media content and ensure adherence to brand guidelines.
Qualifications:
Bachelor's degree in marketing or communications.
Strong organizational and project management skills.
Exceptional attention to detail, including proficiency in proofreading and design principles.
Proficiency in various computer applications and willingness to learn new technologies.
Demonstrated business acumen and problem-solving abilities.
Excellent written, verbal, and interpersonal communication skills.
Ability to thrive in a fast-paced environment, manage deadlines effectively, and work both independently and collaboratively.
Self-motivated with a proactive approach to tasks.
Capacity to multitask and prioritize effectively.
Join Us:
If you're passionate about making a difference and possess the skills outlined above, we invite you to apply and become a valued member of our team. We offer a supportive work environment that fosters growth and innovation, along with the flexibility to balance work and life commitments.
Please Note:
This position operates within a hybrid work structure, with employees spending three days per week in-office and two days remote. The standard workweek consists of 40 hours.
Employment Type: Full-Time
Salary: $ 58,200.00 76,500.00 Per Year
