Our Market Leaders are strategic seasoned retail professionals and naturally charismatic leaders. In this role, you will be responsible for leading the overall performance and outbound marketing efforts of the local or regional market. The Market Leader has management and oversight for the Lucid studio in a retail environment.
You will be challenged to lead your team through training, coaching, motivating, goal setting and sales performance. You will be tasked with creating marketing and event opportunities in your local market that will maximize Lucid’s brand exposure and create more Lucid owners.
You will be measured by your ability to achieve targets and accountable for overall market operations, increasing brand awareness, driving optimal team performance, team development, and maintaining store operations. To succeed at Lucid, you must be results driven, action oriented, and hard working. You have a passion for and the ability to create exceptional customer experiences.
BUSINESS HEALTH
Demonstrates a business owner mindset with the ability to analyze sales reports and identify business trends, and market opportunities and develops a plan to capitalize on
Stays abreast of micro and macro market developments such as grass root marketing opportunities and wider economic conditions that will influence your local market or region.
Develop sales and marketing strategies in order to meet or exceed targets such as identify local marketing and event opportunities to drive sales
Drive for excellence in all areas of business focused on reaching expectations for respective location
Can identify technical, operational, and organizational roadblocks and provide proposed solutions.
Generate and analyze reports on sales, expenses and other KPIs
MARKET DEMAND GENERATION
Ownership of aligned market and growing Lucid’s market share and oversees deployment of retail marketing program
Identify, plan and execute compelling and efficient marketing plans aimed at generating increased awareness and sales in local market or region
Develop, support, and evolve Lucid’s brand awareness and image at the retail level in order to drive quality traffic and awareness to our sales studios.
Manages marketing and event budget and is responsible for vendor management, local spending and KPIs
CUSTOMER EXPERIENCE
Responsible for how the customer will experience and interpret the Lucid brand through marketing and branding efforts.
Ensure every customer touchpoint creates customer advocacy
Manage escalations quickly and effectively
EMPLOYEE ENGAGEMENT
Inspirational and motivational leader, possess a strong operational skillset and is dedicated to providing exceptional customer experiences through the lens of efficiency.
Career pathing: Define team and individual goals and implement employee development programs
Studio Talent: Identify high potential talent through hiring process and effectively identify and develop succession plan for current and future talent needs of the business
Resolve all people and safety issues in a timely and effective manner, collaborating with Human Resources and appropriate teams effectively
Ownership of team and set individual goals, ensuring processes and routines are conducive to building pipeline and creating owners in order to reach studio goals
Assist with daily operations as needed
Qualifications:
Bachelor’s degree or equivalent experience
8+ years of team sales management experience with proven track record to meet or exceed goals
Automotive experience preferred
Experience making data driven decisions and holding the studio accountable to KPI’s
Proven experience elevating a brand through marketing and event efforts with measurable, quantitative results
Experience leading sales management and driving results through others
Experience in a start-up or new product launch environment in an ambiguous retail environment
Ability to prioritize multiple projects and adhere to business-critical deadlines
Excellent written and verbal communication skills
Effective and proven approach to sales and sales operations
Impeccable attention to details
Acts with urgency and champions excellence in all company objectives
Ability to develop collaborative relationships acting as a well-respected, trusted partner with whom others want to work
Proficient in Microsoft Office products, CRM tools (i.e. Salesforce) and retail business systems.
Ability to work evenings and weekends in a retail environment
Valid driver’s license with a clean driving history
Ability to obtain appropriate state licensing, where applicable
Physical requirements include the ability to twist, bend, squat, reach, and stand for extended periods of time with or without reasonable accommodation.
