Figma is looking for a "full-stack" Product Marketing Manager to lead marketing for our core product, Figma Design. You will manage a team of individual contributors who are responsible for launching and driving adoption of Figma Design, in partnership with product, sales, design, and broader marketing teams. You will also have the opportunity to help us build out the marketing foundation at Figma—from developing messaging and positioning, telling our customers' stories, architecting campaigns, building out enablement resources, and more. This is a full time role that can be held from one of our US hubs or remotely in the United States.What you'll do at Figma:Lead product launches and be a partner to the Product team, with a focus on business results and a desire to experiment with new channelsLead our beta programs, from customer outreach, running beta communications, coordinating feedback sessions, to promoting customer success storiesHelp drive deeper engagement of our product through a variety of educational content—blog posts, product tips, best practice guides, live streams, and moreDevelop product messaging and positioning that sets us apart from competitors and demonstrates understanding of our customers' needsWork with the broader marketing team to launch campaigns that span web, community, social, email, ads, and other marketing channelsWork with the Sales team to develop impactful enablement resources and arm the team to better position ourselves against other competitors and productsWe'd love to hear from you if you have:5+ years in product marketing or a related role. Experience must include marketing highly technical products and technical fluency.3+ years leading a team of product marketers or strategistsDirect experience operating as a full-stack marketer, leading cross-functional initiatives from ideation to executionDirect experience writing messaging, positioning and author on-brand end-user contentA data-driven approach to your work and the ability to champion the customer and experience in shaping customer insights and research Demonstrated track record of being able to lead partners at all levels, from individual contributors to senior executives. Must have experience driving executive-level conversations. While it's not required, it's an added plus if you also have:Knowledge of technical details of workflow productsA track record of launching products fast, while also delivering impactExperience working on SaaS productsExperience working on Design toolsExperience with Growth MarketingAt Figma, one of our values is Grow as you go. We believe in hiring smart, curious people who are excited to learn and develop their skills. If you're excited about this role but your past experience doesn't align perfectly with the points outlined in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles.
