The social media specialist is part of the largest dedicated real estate marketing agency in the country, which supports Coldwell Banker Realty, the Coldwell Banker brand and its franchises, and special Realogy marketing projects. We value diversity and are seeking a talented pool of candidates with different perspectives and backgrounds.We are seeking talented social media specialists to support our local real estate companies across the nation. The social media specialist has an in-depth understanding of how each social media channel works and how to optimize content so that it is compelling and creates results, with a goal of gradually achieving superior customer engagement, website traffic, and revenue by strategically exploiting all aspects of social media marketing. Specific job duties include:Source, develop, and post targeted local office and company content – community involvementDrive onboarding support socially including through the support of company recruiting and engagement efforts.Facilitate agent achievement & recognition related social media engagementCollaborate with Field Marketing Director and local company presidents on high profile and competitive opportunities & execution that align with local company positioning and cultureWork with senior leadership to enhance their social media presence and skillsetParticipate in engagement of local competitive and recruiting messaging and effortsMaintain connection with brand social media structure to insure consistency of message and branding.Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action.Collaboration with PR Team to expand on publicity, community relations, and philanthropic effortsJoin relevant conversations on behalf of the local company, soft selling the services of Coldwell Banker and Coldwell Banker agents.Provide monthly engagement reporting.Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the informationLocal marketing ambassador/contact for upcoming Social Media Concierge effort.REQUIREMENTS2– 4 years' experience in a social media marketing or digital media specialist positionCompetency in Adobe Creative Suite, social analytics, SEO, platform management.Strong experience working in Word, Outlook, PowerPoint, Excel, Facebook, LinkedIn, Instagram and TwitterSuperior writing, proof-reading, communication, and presentation skills including solid text, video and photo editingPast agency experience and knowledge of real estate industry a plusExperience with training social media concepts in an online and in person environmentFour-year degree in media, marketing, communications or related fieldAbility to operate and create measurable results in a minimally supervised environment. Must be able to juggle multiple ongoing projects while moving them all forward and meeting daily deadlines, able to manage own workload without constant supervision and direction and flexible enough to work on other projects as needed.#LI-ME1Exciting News:EEO Statement:EOE AA M/F/Vet/DisabilityCompensation Range:$70,000 - $75,000 ; At Anywhere, actual compensation within that range will be dependent upon the individual's skills, experience, and qualifications.
