Job Summary Job Description What is the opportunity? The Marketing Specialist is instrumental in providing marketing support and recommendations to RBC Wealth Management financial advisors and their teams. The Marketing Specialist partners with financial advisors and their teams to develop and lead strategic plans which includes digital materials and printed collateral that will help attract new clients and expand and retain existing client relationships. The role focuses on the specific, unique needs and business goals of their assigned division and projects while providing effective service and promoting new initiatives and best practices.
What will you do? Work directly with financial advisors and teams via phone and email to answer questions, initiate projects, and provide proactive guidance regarding marketing strategy, programs, technology, resources and best practices. Interface with marketing design, compliance, and internal partners to ensure the timely and successful creation of field marketing projects. Establish a thorough understanding of business and marketing opportunities in assigned division. Promote marketing programs with a digital first mindset and drive towards shared adoption goals. Assess the effectiveness of marketing materials and share results and best practices. Support efficiency and scalability objectives by developing and driving clients to personalized templated solutions, where appropriate. Regularly communicate trends in requests, ideas and issues to the team. Advocate for advisor needs and circulate field feedback with internal partners What do you need to succeed? Must-have Bachelor's degree (preferably marketing, advertising, communications, or related field) or equivalent work experience. 4+ years marketing experience Effective project management skills with the ability to coordinate many projects simultaneously, often with competing priorities, tight deadlines and multiple stakeholders. Ability to learn new systems quickly and independently. Knowledge of financial products and services. Demonstrated experience contributing to the success of marketing strategies and programs. Proven dedication to and focus on client service and satisfaction. Excellent interpersonal and communication skills to direct, motivate and persuade clients. Editing and proofreading skills with careful attention to detail Self-starter who is able to make decisions independently. Proficiency with Microsoft Word, Excel and Power Point. Ability to balance quality vs time required. What's in it for you? We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.
A comprehensive Total Rewards Program including bonuses and flexible benefits, competitive compensation, commissions, and stock where applicable Leaders who support your development through coaching and managing opportunities Ability to make a difference and lasting impact Work in a dynamic, collaborative, progressive, and high-performing team Flexible work/life balance options Opportunities to do challenging work Opportunities to take on progressively greater accountabilities Access to a variety of job opportunities across business Job Skills
Brand Marketing, Communication, Creativity, Cross Promotions, Customer Behavior, Industry Knowledge, Long Term Planning, Marketing, Marketing Activities, Product Services Additional Job Details Address:
250 NICOLLET MALL:MINNEAPOLIS City:
Minneapolis Country:
United States of America Work hours/week:
40 Employment Type:
Full time Platform:
Wealth Management Job Type:
Regular Pay Type:
Salaried Posted Date:
******** Application Deadline:
******** I nclusion and Equal Opportunity Employment At RBC, we embrace diversity and inclusion for innovation and growth. We are committed to building inclusive teams and an equitable workplace for our employees to bring their true selves to work. We are taking actions to tackle issues of inequity and systemic bias to support our diverse talent, clients and communities.
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We also strive to provide an accessible candidate experience for our prospective employees with different abilities. Please let us know if you need any accommodations during the recruitment process.
