at Marriott in Dover, Delaware, United States
Job Number ********
Job Category Sales & Marketing
Location Marriott International HQ, 7750 Wisconsin Avenue, Bethesda, Maryland, United States
Schedule Full-Time
Located Remotely?Y
Relocation?N
Position Type Management
JOB SUMMARY The Director, Marketing, Luxury Brands is a member of The Ritz-Carlton, Ritz-Carlton Reserve and Bulgari Global Brand Team. This role functions as the strategic and consumer marketing leader for the brand reporting to the Senior Director. This position plays a key role in determining the marketing strategy for The Ritz-Carlton and Ritz-Carlton Reserve driving a differentiated and on-brand experience. The marketing execution will be driven by this Director collaborating with a diverse group of disciplines within the luxury organization and through external agency partners. The Marketing Director will have an intimate understanding of the brand's target audience, the Cultivator and Experience Collector, and will apply that knowledge to drive strategic decisions.
The Marketing Director will oversee development of all marketing plans, strategies, creative, messaging, and advertising/marketing communications, and paid media. This role will collaborate with the luxury partnership and marketing activation lead on partnerships strategy, content creation and execution. The role will also partner with internal teams and agencies to drive the content marketing strategy ensuring creative and messaging reflects the direction of the brand. This role will partner with the luxury Public Relations lead to drive the strategy for the brand and ensure a robust plan in place supporting brand initiatives. Partnering with the luxury brand teams globally, the Director will drive the overall marketing strategy and execution. In addition, the Director of Marketing will collaborate with the luxury marketing team to drive messaging that aids in the acquisition of new customers across all channels, including paid media. This position is pivotal on the global brand team partnering with brand management on the expression of brand voice initiatives, guest experience and as well as new lines of business.
This role leads efforts in defining the marketing and brand strategy in a way that is consistent with the brand business models and creates maximum profitability. This experience ranges from driving brand prestige, enlivening and building brand preference for both next gen luxury customers and investors, to o
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