As our Director, Data Strategy you will…Lead our data strategy efforts to drive decision-making and enhance the effectiveness of our digital marketing campaigns. You will be responsible for owning and cultivating our relationship with TransUnion, packaging their offerings, providing go-to-market support, and developing ongoing use cases and training across our network. You're comfortable diving deep into large datasets leveraging advanced analytics techniques, developing audience strategies, and exploring and integrating other 1st, 2nd, and 3rd party data sets such as health data, as demand across verticals. You will be working in tandem with Analytics & Data Science team members as well as other cross-functional service offering leaders (CRM, Media, etc) in expanding existing audience and data offerings, exploring new offerings, and supporting the development of marketing and sales materials.Be Accountable and ResponsibleStrategic Data Leadership:Own and cultivate the relationship with TransUnion, ensuring comprehensive understanding and utilization of their capabilities.Package TransUnion offerings and provide go-to-market support.Develop ongoing use cases and training across our network.Explore and integrate other data sets, such as health data, as demand across verticals.Data Analysis and InsightsWork closely with the Analytics team to synthesize data reports and outputs.Utilize advanced analytics tools and techniques to analyze large datasets.Conduct audience segmentation and develop strategies for enhanced targeting.Implement lookalike modeling and machine learning techniques to refine target audience profiles.Apply audience insights to enhance CRM strategies.Develop strategies to effectively leverage all available data sources for audience profiling.Collaboration and Communication:Collaborate with cross-functional teams to align strategies with client goals and objectives.Craft compelling narratives based on complex data and insights.Effectively communicate complex data insights to both technical and non-technical stakeholders.Collaborate with account managers, creatives, and other team members to ensure alignment with campaign objectives.Business Development & Marketing:?Lead the creation of sales materials, template deliverables, and case studies to support audience and data solutions.Support the Marketing team in planning for and contributing to content including but not limited to joint collateral, solutions overviews, website content, webinars, events, and/or award submissions.Work with the Business Development & Client Services teams as needed to assist in the identification of sales opportunities for solutions, including partnered services or strategies via ongoing account mapping.Work with cross-functional partners to provide relevant information and content in support of related sales opportunities.As needed on selected strategic sales opportunities, be a member of the pitch team to present solutions and/or partner-related content, within specialized Data Strategy expertise.MERGE Thought Leadership:?Develop subject matter expertise in audience analysis, segmentation, and targeting; act as an internal expert in key components of the client business modelStay informed on a changing landscape of digital channels, technology, and platforms globally.These are the qualifications we're looking for:10+ years of experience in marketing with a strong preference for experience within an advertising agency, marketing services, or consulting firm Bachelor's degree in Data Science, Statistics, Marketing, or a related field. Master's degree and/or equivalent work experience5+ years in data/research/strategyProven experience in audience data analytics and strategy developmentStrong proficiency in data analytics tools such as Python, R, SQL, or similarUnderstanding and experience in ML Techniques (Lookalike Modeling, Decision Trees, Reinforcement Learning or similar)Familiarity with data visualization tools (e.g., Tableau, Power BI).Excellent communication and collaboration skills#LI-VM1#LI-HYBRID
