At Hasbro, our mission is to entertain and connect generations of fans through the wonder of storytelling and exhilaration of play. We're looking for adventurous and curious people who want to explore, experiment, and innovate to come up with the best ideas. Our culture has inspired our diverse team of highly skilled, highly creative, and highly committed individuals for 100 years and we believe the best is yet to come.We are looking for a Data Scientist to join the Predictive Analytics team at Hasbro! This team is responsible for analytics in the domains of forecasting, pricing, and media. The data ecosystem is complex, and we are seeking a team member to support Hasbro marketing initiatives.The primary directive for this role is to partner with Marketing to develop the measurement and forecasting of marketing initiatives, such as paid acquisition and lifecycle measurement. The Data Scientist will build lifetime value (LTV) and retention predictive models to understand the behavior of our users, analyze the efficiency of marketing investment through attribution and media mix modeling, and build marketing reporting infrastructure. Come join our growing analytics team!A Day in the Life of a Data Scientist:Collaborate with Global Media and Player Lifecycle teams and develop data solutions to support marketing activities, specifically, LTV forecasting, regression-based models to estimate the efficiency of investments and models to increase user retention (e.g., next best action).Develop, maintain, and optimize dashboards and reporting tools to track and visualize key performance metrics across owned, earned, and paid channels.Provide insights to marketing and product teams, helping to design and execute experiments to move recommendations forward based on company goals (e.g., player growth, marketing ROAS).What You'll Bring:Proven ability to analyze digital marketing effectiveness and user lifecycle metrics, and author predictive models.Understanding of digital marketing channels (Email, SMS, push, SEO, SEM, Social, etc.).Familiarity with multi-touch attribution and media mix models, personalization, and customer journey.A deep understanding of statistical analysis (e.g., hypothesis testing, experimentation, regressions). Ability to perform analysis in Python.Proficiency in SQL and visualization tools (Tableau, Power BI). Experience with GA4 is a plus.Ability to communicate findings and tell a story with data to a variety of audiences.Hasbro's world-class brands and talented people are our greatest assets. One of the ways we invest in you is through a competitive and contemporary benefits package. Your particular benefits package will depend on your position, location, local legal requirements, and years with the company. Here's a look at what your benefits package may include: Medical, Dental & Vision Insurance, Half-day Fridays year-round, Paid Vacation Time and holidays, Generous 401(k) match, Paid Parental Leave, Team Hasbro Volunteer Program, Employee Giving and Matching Gifts Programs, Tuition Reimbursement, Toy Discounts and more!Hasbro is committed to equality of opportunity in all aspects of employment. We are committed to making all employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, marital status, or any other legally protected status.#LI-REMOTE
