Description Department Description:
Senior level, data-driven customer experience experts. CX & Marketing consultants are innovators and problem solvers who apply their digital marketing and executive-level consulting acumen coupled with our proven Salesforce engagement methodology to deliver comprehensive business and digital engagement strategies that help our pre-sales organization differentiate and win. Role Description:
The CX & Marketing Consultant collaborates with internal team members and leaders (across sales, service, product, marketing, solution engineering and other Salesforce Innovation teams) and C-level client contacts (CDO, CMO, CIO, CTO) in Financial Services and sub-verticals. CX & Marketing Consultants help drive consensus in and across our customers' lines of business around digital strategic marketing vision as well as key areas of focus through a value-based, pragmatic roadmap to execution. The CX & Marketing Consultant must assume the role of trusted advisor to internal and external stakeholders, driving innovative digital marketing strategies forward with customers while also improving overall Salesforce business performance. The CX & Marketing Consultant focuses primarily in these areas:
Marketing/CX Problem Solving : Take complex marketing and engagement challenges and, using research, personal experience, business assessment capabilities and customer experience acumen, clearly define problems, identify opportunities, drive innovative new ideas, and recommend actionable, prioritized next steps to make a big impact on customer needs/goals. Innovation Management : Bring rigor to a client's decision making process by running workshops, presenting and evaluating solution options, and driving consensus among key stakeholders. In some instances, we help our clients develop new decision frameworks and governance processes that continue to deliver value far beyond a particular engagement. A CX & Marketing Consultant is a seasoned story builder and storyteller, who can lead a room of executives to consensus. Solution Planning: Define scope and plan new solutions for clients. This includes determining how to measure business results, modeling current/future business processes, gather business requirements and identifying the organizational changes required to successfully realize the benefits of the solution. Your Impact:
A CX & Marketing Consultant at Salesforce plays a pivotal role in developing innovative B2C, B2B and B2B2C digital engagement strategies with key enterprise and commercial strategic customers, in a "pre-sales" environment. The consultant works with new prospects as part of the business development process and with existing customers to help expand, strengthen and grow relationships that ultimately enable revenue growth and overall customer success. In doing so, the consultant leads and partners with internal stakeholders including solutions and architect teams, sales programs, customer success and sales leadership to drive our business forward. Minimum Requirements:
• 10+ years of digital marketing experience and/or marketing management consulting experience with at least 7 years focused exclusively on the digital space
• Proven experience leading digital strategy and digital roadmap projects in a complex business and marketing environment
• Deep understanding of and passion for the customer lifecycle and managing the customer experience through their marketing journey
• Excellent communication and presentation skills with the ability to convey complex ideas and business strategies in clear, concise terms
• Dynamic and persuasive in presenting ideas to clients and prospective clients from VP to C-level, with comfort speaking to small and large audiences alike
• Strong understanding of marketing & advertising industry trends and the overall SaaS landscape.
• Ability to understand, communicate and manage across the entire project lifecycle
• Broad knowledge of technology trends and relevance to clients businesses
• Self-starter with the ability to organize, prioritize and balance competing requests and sales priorities
• This position is defined as a "remote employee" (work from home office), but candidate is expected to travel to clients and internal team collaboration an average of 50% Preferred Requirements:
• Financial Services industry experience
• Demonstrated success driving organizational change within client organizations
• New business opportunity identification
• Familiarity with Salesforce Marketing Cloud, Sales or Service Cloud is not required but advantageous For roles in San Francisco and Los Angeles: Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, Salesforce will consider for employment qualified applicants with arrest and conviction records.
