Position Title: Social Media Administrator (YouTube Focused)
Employment: Full-Time, Salaried, Exempt
Location: Phoenix, AZ, On-site, Non-Remote
Travel: 5-10%
Start Date: ASAP
Turning Point USA is a 501(c)3 non-profit organization founded in 2012 by Charlie Kirk ( . The organization's mission is to identify, educate, train, and organize students to promote the principles of freedom, free markets, and limited government. Turning Point USA believes that every young person can be enlightened to true free market values. Since its founding, Turning Point USA has embarked on a mission to build the most organized, active, and powerful conservative grassroots activist network on high school and college campuses across the country. With a presence on over 3,500 campuses, Turning Point USA is the largest and fastest-growing youth organization in America. Job Description: Turning Point USA's Social Media team seeks a meticulous and detail-oriented Social Media Administrator to support the success of the TPUSA YouTube channel. The ideal candidate will excel in organizing content flow, ensuring project timelines are met, and maintaining a content calendar to facilitate timely and relevant postings. While prior experience in social media management is valued, we prioritize candidates with a keen eye for detail and a proactive approach to tasks.
Responsibilities: Develop and implement social media strategies to increase brand awareness, engagement, and audience growth on YouTube. Create, curate, and schedule engaging content for YouTube, including video uploads, thumbnails, titles, descriptions, tags, and annotations. Collaborate with internal teams to ensure social media content aligns with overall brand messaging and marketing initiatives Maintain a content calendar for YouTube to ensure timely and relevant content is being posted Stay up-to-date on the latest YouTube trends, algorithm updates, and best practices to optimize performance Analyze video and channel data to evaluate content performance Keep up with changing community guidelines on YouTube Provide a weekly breakdown of the channel's analytics, with a plan of action to improve Ability to provide and receive feedback Track and organize incoming content contributions from TPUSA contributors Monitor project progress, ensuring timely completion and deployment of various projects, including footage and documentaries Assist in selecting and enhancing production and event content, focusing on high-performing segments Source assets for videos and thumbnails as needed Minimum Qualifications: Familiarity with social media platforms and management, an emphasis on YouTube (2+ years of experience preferred) Excellent oral and written communication skills Proficiency in communication and collaboration with team members Ability to work independently, prioritize tasks, and meet deadlines Working knowledge of video editing, through the use of Adobe Premiere Strong understanding of high performing content vs. low performing content Positive attitude and an extremely strong work ethic Creative, detail-oriented, and proactive problem-solver Passion for conservative ideas and principles and interest in promoting them Strong attention to detail and organizational skills Ability to multitask and prioritize tasks effectively "Wow" Skills: Strong understanding of YouTube algorithms, metrics, and best practices Extensive knowledge of current events and news Previous experience in social media management Previous experience with Turning Point USA
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