If you love staying on top of the latest and greatest for customer acquisition media strategies, digging into data to figure out what's working and where the big opportunities lie, and being a critical piece to the company's revenue growth, this is the role for you! Come join this fast-growing marketing team and be at the foundation scaling our acquisition media strategy to help pet parents find their perfect veterinarian.
We are currently hiring a Paid Media Manager with a successful track record of driving paid media campaigns to acquire new customers, building and analyzing marketing reporting. You will be the resident expert in all things media and marketing analytics, reporting to the Performance Marketing Senior Manager. This is a new role at a fast growing, entrepreneurial organization.
Alliance Animal Health is a fast-growing private equity backed, Veterinary Service Organization that operates as a majority owner and business partner to many veterinarian practices across the US. Our goal is to make it easier for our practices at every step by providing world-class business solutions like talent acquisition, marketing, human resources, finance, and operations, so that they can focus their energy on providing incredible care for animals. In fact, our Core Values are (quite literally) written with PETS in mind: Passion, Engagement, Trust and Service.
We want our doctor partners to choose what's best for their practice because they are the experts in medicine, while we customize the support, the co-ownership approach, and business solutions based on their goals. We pride ourselves on maintaining a culture of open communication and collaboration to deliver innovative solutions to advance today's veterinary environment - without disrupting the medical autonomy and what makes each of our hospitals unique. Because at the end of the day, our central support team exists to serve our practices. So, if you're excited about using your talents to make an impact on the health and wellness of pets - we'd love to talk with you!
Job Description The primary responsibility of the Paid Media Specialist position is to target our practices' ideal clients and drive high quality traffic to our practice websites that turn into high value, qualified leads by:
Ensuring the regular and seamless onboarding of net new practices onto paid media
Preparing weekly and monthly reports for internal and external stakeholders
Measuring and optimizing campaigns to meeting internal KPI benchmarks and program goals
Managing paid media for multiple practices across our clinic partner network
Preparing presentations summarizing campaign performance and presenting them to our partner doctors and practice managers
Implementing and configuring Google Ads conversion tracking and attribution across multiple conversion paths for single and multi-location practices
Providing feedback on all stages of our paid media funnels to internal and external stakeholders
Brainstorming new and innovative ways to target the clients who are most valuable to our practices and drive additional volume
Regularly analyzing campaign performance, identifying potential trends as they occur, and working with stakeholders to encourage positive trends and halt negative trends
Identifying potential pain points / barriers to conversion and brainstorming innovative ways to overcome them
Evaluating media spend levels and provide feedback / recommendations based on previous performance
Collecting feedback lead quality feedback from regional marketing leads and distilling into an actionable plan to improve performance
Working closely with our data & analytics team to validate campaign performance data
Proactively recommending improvements to paid media campaigns to boost performance
Grow to understand macro and micro search demand, seasonality, and business trends, then develop campaigns / strategies to capitalize on them
Collaborate with our regional marketing and operations teams to better understand each practice's individual needs, and how they could impact their paid media performance
Qualifications As our resident paid media expert, you will be the go-to person for all things paid media. To be successful in this position, the candidate must be a subject matter expert and be able to perform each duty satisfactorily. The responsibilities listed above represent the knowledge, skill, and/or experience required to fill the role's responsibilities.
Education / Experience Bachelor's degree preferred, equivalent experience and/or proven track record of results accepted
2 - 4 years of experience directly managing Google Ads campaigns, willing to train and/or build development pipelines
Meta ads and Microsoft Ads experience is desired, but not required
Hands-on experience directly managing paid advertising via search, Pmax, display, demand gen, etc.
Current Google Ads certification (Search, Display, AI, & Measurement required)
Experience successfully working with third party marketing agencies
Multi-channel experience preferred
Experience working cross-functionally to better understand the business objectives across multiple departments and deploy paid media to achieve them
Hands-on experience optimizing towards upper and lower funnel conversion metrics
Skills/Knowledge Successfully managed 25+ accounts while achieving campaign / growth goals
Intermediate knowledge of Microsoft Excel, with basic knowledge of Word, PowerPoint, etc.
Comfortable aggregating performance data from multiple sources and mining for insights
Comfortable using Google Analytics (GA4) and Tableau
Performance driven, growth mindset and not satisfied with the status quo
Mathematically minded and makes decisions using hard data
Excellent verbal & written communication skills
Comfortable working in a collaborative environment with cross-functional stakeholders
Experience working with Google Tag Manager to set up granular conversion tracking and attribution for paid media campaigns
Moderate experience working with WordPress websites to carry out landing page optimization, conversion rate optimization, and building foundation for conversion tracking and attribution
Additional Information Competitive compensation dependent on experience, with annual bonus potential. We also offer a robust set of medical, non-medical and retirement benefits that we encourage our employees to take advantage of.
We want nothing more than to fuel your career goals, which is why we've created exclusive programs like Alliance Educates, Alliance Propel and Alliance Cares - to bring you financial, learning and wellness opportunities designed to enrich your growth.
WE ARE A DRUG-FREE, EQUAL OPPORTUNITY EMPLOYER. Company Policy & Federal & State Laws Forbid Discrimination Because of Age, Color, Race, Religion, Sex, Disability, Sexual Orientation or National Origin
