ThePlatform Manager, Omnichannelplays a key role for the overall health and management of the Omnichannel Activation department specifically paid social media. The role will handle a mix of paid media and analytics duties across many digital platforms and systems. Interacting with other teams to help manage other omnichannel activities including organic social media, paid media strategy, process development, financial oversight and alignment with digital strategy, and continued agency education of technical and media platform knowledge. This role will be critical for making campaigns come to life by launching, managing, and reporting on social media ads. Attention to detail and solid project skills are a must.
Essential Functions:
General duties include:Serve as an advocate and subject matter expert for paid social media.
Manage paid social media ads across multiple PRECISIONeffect clients.
Develop and drive audience-based digital media plans and strategies aligned with client ROI goals. Priority on paid social media.
Research and recommend paid media tests and optimizations based on creative performance, A/B testing, website analytics, and new media opportunities. ?
Compile and analyze media data to uncover relevant insights on a weekly, monthly, and ad hoc basis.
Contribute to new business development as needed.
Regularly Interact with: Executive team, Clients, GADs/Client Services teams, Creative Directors/Creative teams, Producers, Creative Services.
Process Development and Enforcement.Assesses existing processes for ideation and development and ensures they are being followed.
Where processes do not work or exist, leads the development and implementation of new ones.
Where possible, ensures standardization across accounts to provide for seamless transitions and onboarding (eg, documents, server and file management, client follow-up documentation, etc).
Maintains ongoing communications with cross-office counterparts/colleagues to keep processes and resources streamlined
Oversees financial reconciliation across campaigns
Technical and digital education.Continues to educate self, clients and agency on latest trends in pharmaceutical and consumer marketing
Advises Omnichannel team on media and digital opportunities across client portfolios and helps establish social goals across the department
Qualifications:
Required
Bachelor Degree
3+ years of media agency experience.
Other RequirementsProven track record of success driving strong positive results through a variety of paid media channels. Priority on paid social media.
Highly proficient running ad campaigns on Facebook, Instagram, LinkedIn, Twitter, YouTube and TikTok.
Experience with lead generation campaigns is preferred.
Strong analytical background with expertise in measuring and reporting impact across paid media channels and campaigns.
Exposure to social listening platforms and generation of insights
Extremely responsive and nimble.
Highly analytical and relentlessly organized.
Virtual workplace experience preferred.
Excellent verbal and written communication skills.
Attention to detail and ability to multitask.
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