Marketing Director

Marketing Director

Westfield Corporation

Marketing Director

Details of the offer

Unibail-Rodamco-Westfield is the premier global developer and operator of flagship shopping destinations. With a portfolio valued at ?65.2 billion as at 31 December 2018, we own and operate 92 shopping centres; 56 are flagships in the most dynamic cities in Europe and the United States. Our centres welcome 1.2 billion visits per year. Present in 2 continents and in 13 countries, URW provides a unique platform for retailers and brand events and offers an exceptional and constantly renewed experience for customers. The Group has the largest development pipeline in the industry, worth ?11.9 billion. URW distinguishes itself by its Better Places 2030 agenda, that sets its ambition to create better places that respect the highest environmental standards and contribute to better cities.
At the forefront of innovation, our 3,700 talented professionals are preparing for future generations of customers. Our skills, engagement and team work are key to driving performance and generating superior value.
As Marketing Director, your primary objective is to manage the marketing function for Westfield Galleria at Roseville to execute short- and long-term plans that drive sales, traffic and NOI growth. You will oversee the marketing function in terms of supporting local marketing strategy, interpretations and execution of national brand programs, budget management, campaign execution and measurement, ensuring that business needs and KPIs are met. Westfield Galleria at Roseville is part of Portfolio A which also includes Westfield Century City, Westfield San Francisco Centre, and Westfield UTC.
This individual will:
Work/partner with Senior Director Marketing, Shopping Center Manager, Operating Management team and corporate marketing team to achieve both individual center and combined market goals

Assist the Senior Director, Marketing in the planning, development, production and execution of the annual Marketing Action Plan including marketing programs and communications

Ability to understand and communicate sales, retailer revenue, kick-outs and percentage rent

Define, communicate and maintain high standards of customer service

Execute to best practice standards that best represent the Westfield brand and deliver the ultimate customer experience

Understand digital and social media channels and platforms in conjunction with traditional media and marketing channels

Job responsibilities are:
Work/partner with Senior Director, Marketing to determine center priorities and assets in order to allocate marketing resources to the most important /key issues

Assist in the development and review of center business plans and marketing action plans and budgets to ensure all key items are represented in line with the center strategies

Manage marketing program budgets to meet expectations set by the Sr. Director, Marketing

Meet all budget deadlines

Review and interpret local, national and global competitor activities and behavior for trends and potential ideas/application to Westfield and future campaigns

Identify best practice approaches and execution in the market and share results nationally and within center teams

Collaborate with Senior Director, Marketing and asset partners on the development and execution of marketing campaigns that leverage opportunity for additional revenue

Review post analysis and results for all major campaigns ensuring measurability and quality, sharing results with key stakeholders

Support the management team with operational duties including manager on duty responsibilities

Work with management, operations, facilities and leasing teams to execute on best practices across all touch points of the customer journey

Assist in the management of Westfield?s customer service initiatives as well as other customer service satisfaction measurement programs

Strive to improve and build upon overall customer service and amenities

Research best practices seeking new ideas to incorporate into the menu of Westfield services and amenities

Have a detailed understanding of sales performance and traffic results for the center a comparison to key benchmarks in the business / industry and the implication to on-going strategy

Develop strong retailer relations by establishing and maintaining a thorough understanding of the retailer business

Solicit and encourage retailer participation / support and integration to marketing programs as an effort to promote their business and add value to the overall center marketing plan

Execute the local implementation of marketing programs based on best practices that deliver on the Westfield brand standard as directed by Senior Director, Marketing and VP Center Marketing

Work in partnership with the national editorial team to curate and publish content to Westfield owned digital and social media channels, including monitoring and reporting on content results

Execute communication plan including digital and social channels to support local execution of national programs, local programs and center positioning in the market

Partner with retailers to support openings, drive sales and promote offers and events

Ensure all communication meets Westfield brand guidelines, standards and tone

Develop and manage media relations including local public relations support for marketing campaigns, regional programs, new store openings and crisis management in collaboration with corporate PR/Communications team

Develop and manage community relations, outreach, partnerships and sponsorships for the center

College degree required

4+ years of Marketing and/or related experience

Strong business acumen, strategic orientation, and general operation experience

Retail or Shopping Center industry knowledge, experience or expertise preferred

Working knowledge of the local Community desired

Strength in leadership, strategy, marketing, and financial management

Familiar with digital and social media platforms and curating content

Experience in public relations, media relations and crisis management preferred

Exceptional communication skills, clear, concise and professional representation is expected

Knowledge of real estate and / or retail development, leasing and operations

Strong analytical capability, especially in understanding and applying marketing/retail trends and marketing communication principles

Must be flexible and able to work event shifts which may include nights, weekends and holidays

Ability to travel as needed

What is important to us is to welcome personalities that are committed, team players, full of positive energy and ready to grow within an international company. We offer a collaborative, innovative and achievement focused culture with unique opportunities for growth. We strive for excellence and our culture fosters autonomy, innovation and the collective power of our employees. If you are looking for a stimulating and empowering environment that promotes teamwork and challenge on a daily basis, do not hesitate to apply!
Unibail-Rodamco-Westfield is an equal opportunity employer that embraces diversity of backgrounds, perspectives, experience and skills. We believe that diversity plays an important part in the success of our business and we are committed to creating an environment which respects, values, celebrates and makes the most of people?s individual differences.

We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics.#LI-JH1Job:Sales and MarketingPrimary Location:United States-California-Sacramento

Source: Jobsxl


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