SERVPRO of Hunt Valley and Harford County; SERVPRO of New Cumberland/Carlisle Director of Sales and Marketing
Do you love helping people through difficult situations?
Then, dont miss your chance to join our Franchise as a new Director of Sales and Marketing. In this position, you will be making a difference each and every day. We have a sincere drive towards the goal of helping make fire and water damage Like it never even happened
Were looking for a results:driven Director of Sales and Marketing to grow our business development efforts and coach/mentor our sales team to grow to their highest potential.
In this position, you will be responsible for planning and implementing sales and marketing efforts, both short and long range, targeted toward existing and new markets by performing the following duties personally or through your team members.
As a valued SERVPRO Franchise employee, you will receive a competitive pay rate with the opportunity to learn and grow.
Primary Roles and Responsibilities:
1. Executive: Customer Satisfaction
Monitor, communicate, and respond to customer needs. Monitor customer satisfaction by reviewing customer satisfaction forms, conducting follow:up phone calls, and doing follow:up visits to ensure customers are satisfied. Identify and implement activities for incremental improvement. Manage communication with centers of influence (COIs).
2. Executive: Resolution of Escalating Customer Concerns
Monitor customer feedback and resolve customer complaints.
3. Marketing: Marketing Operations
Complete annual marketing needs assessment. Develop an annual marketing needs assessment, including planning the number of continuing education (CE) classes and topics, planning the number of Lunch:and:Learns and topics, scheduling the budget, and developing action plans for centers of influence (COIs). Identify all annual marketing objectives, ensuring a structured improvement plan is in place to execute each year. Identify revenue, collection, and activity goals; compare past and projected revenues to marketing goals; and establish goals for revenue and activities. Establish goals for revenue, collections, and activities to identify annual objectives. Develop initiatives and budget. Devise annual documented plan for initiatives and budget to ensure proper resource allocation. Create annual marketing plan. Review and approve expense reports submitted by marketing re Monitor assigned COIs relationships to coordinate earned commission payments related to paid jobs. Meet or exceed assigned activity goals. Ensure all selling activities are being completed, resulting in executed contacts, closing appointments, contact lists, and event objectives. Assign activities to staff. Assign goals to staff based on initiatives and ensure goals and initiatives are achieved within the planned budget. Meet or exceed assigned revenue goals. Facilitate volume growth of the Franchise, ensuring increased total volume and increased market share. Manage master contact list. Ensure all potential COIs are identified and all contacts are routed with sales territories defined. Train and develop sales and marketing staff. Maintain a team of SMRs with a fundamental knowledge of sales, production, and office, ensuring SMRs are competent and professional. Monitor and coach sales activities. Meet with SMRs to ensure objective:to:objective route selling to achieve closing appointments that will lead to new clients. Monitor and coach marketing activities. Meet with SMRs to ensure all marketing activities are being accomplished, which will achieve a diverse client database. Supervise marketing administrative tasks. Ensure all customer data is updated and all administrative support tasks are completed in order to achieve marketing tasks in a timely and accurate manner. Provide marketing materials. Evaluate sales and marketing staff performance. At a minimum of once per year, complete
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