Job Description: Company Overview:
We are a woman-owned winery nestled in the picturesque landscapes of Oregon. We are committed to crafting exceptional wines and have garnered a loyal following of wine enthusiasts who appreciate the artistry and quality of our products. As we expand our presence and elevate our customer experience, we seek a passionate and results-driven Direct-to-Consumer/Hospitality Manager to join and help lead our dynamic team.
Job Description:
As the Direct to Consumer/Hospitality Manager, you will play a pivotal role in driving our direct sales initiatives while also curating unforgettable event experiences for our customers. Leveraging your expertise in sales, marketing, hospitality, and event management, you will be responsible for leading our DTC team, maximizing revenue opportunities and fostering meaningful connections with our visitors.
Key Responsibilities:
1. Develop and execute work processes and procedures to drive direct-to-consumer (DTC) sales, including online sales, wine club memberships, tasting room experiences, and events.
2. Oversee the day-to-day operations of the tasting room and events, ensuring an exceptional guest experience and adherence to brand standards.
3. Manage and motivate a team of tasting room staff, providing guidance, training, scheduling and performance feedback to optimize sales and customer service.
4. Develop and execute compelling campaigns, promotions, and events that attract and engage customers, including wine tastings, food pairings, private events, and seasonal celebrations.
5. Analyze sales data and customer feedback to identify trends, opportunities, and areas for improvement, implementing revised processes to drive growth and enhance customer satisfaction.
6. Cultivate and maintain strong relationships with wine club members, VIP customers, event vendors, and other key stakeholders, fostering loyalty and repeat business.
7. Coordinate event logistics, including venue selection, vendor management, budgeting, and onsite coordination, to ensure seamless execution and memorable experiences.
8. Inventory and maintain adequate stock levels and timely fulfillment of orders for both tasting room and event needs.
9. Stay informed about industry trends, emerging event concepts, and consumer preferences, incorporating relevant insights into business processes and practices.
10. Represent the winery at industry events, tastings, and trade shows, networking with potential customers and partners to expand our reach.
11. Uphold the winery's brand reputation and values through exemplary professionalism, integrity, and dedication to quality.
Qualifications:
• Bachelor's degree in Business Administration, Marketing, Hospitality, Event Management, or related field experience. (preferred).
• Proven experience in direct-to-consumer sales and event management, preferably within the wine industry or luxury consumer goods sector.
• Strong leadership skills, including inspiring and motivating teams to achieve sales targets, deliver exceptional customer service, and execute flawless events.
• Excellent communication, interpersonal, and negotiation skills, with the ability to build rapport and establish long-term relationships with customers, partners, and vendors.
• Analytical mindset with data analysis and interpretation proficiency, enabling informed decision-making and continuous improvement.
• Results-oriented mindset with a track record of driving revenue growth, exceeding sales targets, and executing successful events.
• Flexibility to work weekends, holidays, and evenings as required by the role's demands.
• Passion for wine and a genuine enthusiasm for sharing the winery's story, products, and experiences with others.
• Previous experience base with POS software and Excel.
Join us and be part of a vibrant team dedicated to creating unforgettable wine experiences for our customers. If you possess the qualifications and passion for excellence, we invite you to apply for the Direct to Consumer/Hospitality Manager position and embark on a rewarding journey with us. Create a Job Alert Receive an email alert when similar new jobs are posted. It's free, fast and easy.
Create Alert
