Database Marketing Analyst

Database Marketing Analyst
Empresa:

(Confidencial)


Database Marketing Analyst

Detalles de la oferta

Provides technical and organizational support for Prairie Meadows--including but not limited to: updating/creating reports, preparing database and direct marketing projects and providing analytics, and the ability to derive observations from trends and anomalies in data. Analyze customer loyalty as well as the success of all direct marketing initiatives making appropriate adjustments to future programs.

Direct Mail / Database
Responsible for the development and implementation of database marketing initiatives that serve to attract new customers as well as maintain, retain, and grow existing customers.

Executes all aspects of data related activities and direct mail, and administers the production of direct mail and player lists in accordance with established timelines. Provides all lists for mail and direct marketing campaigns, including core, standard and supplemental direct mail, and all email marketing efforts as well.

Coordinates and interfaces with various print shops/mail-houses to ensure accurate and timely production, execution and deployment of direct marketing campaigns and programs.

Responsible for the proofing, editing and approving of all marketing material and direct mail sent from the casino to the guest. Ultimate accountability as approver for each project.

Oversees all database marketing efforts to ensure accuracy, integrity and confidentiality of offers, customer database and lists, and tracked play (NCOA changes, data security, data cleansing, etc.).

Evaluates the effectiveness of direct marketing campaigns and makes recommendations. Collects data on consumers, competitors, market place and consolidates information into actionable items, reports and presentations. Catalogues findings in databases, compiles and analyzes statistical data using modern and traditional methods of collection and review.

Administers the customer loyalty program and tier rankings, ensures procedures and protocols are followed, and that customers are engaged and communicated to efficiently.

Codes players in accordance with Player Development initiatives; tracks, reports and presents findings monthly.

Designs and implements marketing databases using software and tools provided by this company.

Must be thoughtful about the consumer; understand the value of a premium consumer experience and the opportunities that direct mail, email, online, and social channels, across all devices, affords as a Customer Relationship Management (CRM) channel.

Learn aspects of and maintain a general understanding of database systems, query tools and functions. Including but not limited to Structured Query Language (SQL) statements, data warehouses, relational databases, and multi-dimensional databases in analyzing various data sources.

Reporting / Analytics
Knowledge of database marketing principles and systems; ability to write and build queries and produce complex analytical, financial, and operational reports. Capable of presenting findings, making recommendations, and implementing actionable takeaways.

Ability to utilize and manipulate the company’s internal transactional data from various sources to develop statistical analysis including: data mining, model building, reporting and other ad-hoc analytic work and projects.

Provides support for short and long-term operational and strategic business activities by delivering historical, current and predictive data throughout all areas of the organization.

Produces timely analysis on all marketing programming and marketing campaigns that yield actionable results and thorough database segmentation. Accurately tracks performance of each campaign, performing pro and post forma forecasting and analysis.

Creates, manages and modifies key reports from database on an ongoing basis.

Maintains a monthly summary for each campaign with key volume indicators, including statistical analysis of all tiers and segmentation to understand behavior and redemption trends.

General
Highly motivated with ability to work well in a fast-paced, team environment or independently, with limited supervision.

Must be reliable, flexible, and a well-organized self-starter. Ability to maintain confidentiality and protect intellectual property.

Responsible for the strict adherences to compliance policies, internal control procedures and the casino’s policies and procedures.

Ensures all database lists and mailings are scrubbed against banned, trespassed, and/or excluded gaming lists (internal or state issued) to ensure no communication from the casino is incorrectly/mistakenly sent to them.

Oversees supervision of marketing CRM database, by continuous development, maintenance, and administration of the database, including ensuring data quality and integrity of the system.

Possess thorough knowledge of processes needed to integrate data from various sources (specifically Microsoft Office Suite Tools, Cognos, OASIS, Micros, Opera and Crystal Reports).

Utilize strong analytical, quantitative and research skills to support marketing functions to achieve property revenue goals.

Knowledge of current technological developments/trends in area of expertise with working knowledge of data warehousing, modeling and mining. Skills in database mining, cross-tabulation, and list management.

Maintains up-to-date knowledge of all computer systems and applications that comprise the player tracking system.

Effectively communicates with Marketing and Management staff to ensure flawless execution of all direct mail initiatives.


Fuente: Casino Careers


Área:

  • Marketing – Advertising / Marketing Analyst
  • Marketing – Advertising / Marketing Assistant

Requisitos

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