at Cengage Group in Wilmington, Delaware, United States
We believe in the power and joy of learning At Cengage Group, our employees have a direct impact in helping students around the world discover the power and joy of learning. We are bonded by our shared purpose – driving innovation that helps millions of learners improve their lives and achieve their dreams through education.
Our culture values diversity, engagement, and discovery Our business is driven by our strong culture, and we know that creating an inclusive and diverse workplace is absolutely essential to the success of our company and our learners, as well as our individual well-being. We recognize the value of diverse perspectives in everything we do, and strive to ensure employees of all levels and backgrounds feel empowered to voice their ideas and bring their authentic selves to work. We achieve these priorities through inclusive programs, benefits, and initiatives that are integrated into the fabric of how we work every day. To learn more, please see .
Infosec is seeking a top-tier Copywriter to join our ranks and amplify our messaging through captivating copy. As Infosec's Copywriter, you'll be a vital member of our marketing team, helping us connect with prospective IT and cybersecurity learners and team leaders across diverse channels. From email campaigns to social media ads, your role will be pivotal in crafting our brand identity and driving awareness of our cybersecurity training solutions!
What you'll do here: + Develop compelling copy for various marketing channels while adhering to Infosec's brand voice and style guidelines.
+ Write engaging blog posts on new product updates and optimize existing content to reflect the latest information.
+ Leverage SEO standard methodologies to build content that improves organic visibility.
+ Collaborate with the Demand Generation team to incorporate relevant keywords and phrases.
+ Partner with cross-functional teams to align messaging and prioritize copy requirements.
+ Conduct detailed proofreading and editing to ensure the accuracy, clarity and grammatical correctness of all copy before publication.
+ Stay abreast of evolving marketing strategies and tactics, adjusting copywriting approaches to align with current objectives and team goals.
+ Monitor content performance metrics using analytics tools, deriving insights to refine future content strategies and optimize engagement.
Skills you will need here: +
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