Assistant Manager, Global Skincare Product Marketing, Estee Lauder

Assistant Manager, Global Skincare Product Marketing, Estee Lauder

The Estée Lauder Companies

Assistant Manager, Global Skincare Product Marketing, Estee Lauder

Details of the offer

Assistant Manager, Global Skincare Product Marketing, Estee Lauder
Brand:Estée Lauder - Brand
About the Job
This position will report into the Product Marketing Director to support with the management, development and implementation of the skincare product portfolio, innovation pipeline and product marketing strategy for EL Global Skincare franchise ? Perfectionist Pro ? to enhance brand story and drive growth and market share gains in priority channels and regions.
About Your Responsibilities
Innovate products and concepts that create new business opportunities
Support in managing with innovative product development and pipeline strategy in support of brand's strategic direction and priorities and informed by identification of recruitment and loyalty drivers
Carry out white space opportunities based on findings from consumer insights, social listening, CRM data and transposition from other industries, specifically from Asian regional trends
Assist in development of 3 year innovation strategy and 18 month detailed calendar including innovative and trendsetting market strategies, promotional programs, and product concepts Conduct research to build business case for Product Development and Concept Ideation briefs
Prepare Product Development briefs in partnership with Product Development and Concept Ideation briefs in partnership with Consumer Marketing and socialize with senior leadership
Support with creation of Concept Development briefs

Product strategy that drives business and reinforces brand equity
Collaborate in development of skincare product marketing strategy including product architecture, product launch process and go-to-market strategy
Collect and analyze sales trends, category shifts, COG changes, market intelligence and competition with focus on Asian relevancy
Compile analysis and deliver quarterly reports to team and brand leadership
Make recommendations to seize market based on analysis
Support in managing ad hoc business analysis requests as needed

Launch plans that incorporate 360 elements
Support in managing end-to-end launch process, from product selection to go-to-market strategies focused on the consumer journey to include mobile first, social first, and video first mindset
Collaborate with execution of launch strategies within designated budget and COG targets
Implement internal and external sourcing solutions for new products and existing businesses
Assists in the development of creative briefs for all programs and launches
Assists with claims testing of insight-based consumer concepts with external partners
Manage strong partnerships with cross-functional teams to develop launch strategies and product briefs

Responsible for financial, forecasting and pricing analysis
Partner with Finance, Packaging and Global Supplier Relations to accurately project and maintain cost of goods from target costs to final costs.
Work with the Global Business Planning Group to compile sales forecasts for all assigned franchise launches
Work with the Global Pricing Group to conduct pricing analysis related to all assigned products

Leverage key insights gleaned from a refined analytics practice to inform decisions
Utilize analytics throughout function to accomplish strategic goals
Leverage data to inform decision-making for strategy development and adjustments as necessary
Become an expert in Beaute Research, an Asian sales reporting service, to track competitive product performance and sales trends

About You
Curative lens on what is innovative
Capable of synthesizing data to drive business decisions
Forward-looking thinker
Trend-hunting mindset

Experiences You Have
Position requires 3 years of related work experience
College degree required
Knowledge and experience with Excel, analytics, pivot tables, etc
End-to-end beauty product launches
Innovation ideation and product development
Global strategic marketing plans for products and categories
Product brief development

How You Will be Successful
Strategic agility
Financial fluency
Disruptive mindset
Insights driven
Change champion
Detail Oriented
Team Player
Strong project management skills

Primary Location:Americas-US-NY-New York
Job Type:Standard
Shift:1st (Day) Shift
We are an equal opportunity employer. Minorities, women, veterans, and individuals with disabilities are encouraged to apply.
Job Number:1918789
We are an equal opportunity employer. Minorities, women, veterans, and individuals with disabilities are encouraged to apply. It is Company's policy not to discriminate against any employee or applicant for employment on the basis of race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and related medical conditions), gender identity or gender expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable federal, state, or local laws and ordinances. The Company will endeavor to provide a reasonable accommodation consistent with the law to otherwise qualified employees and prospective employees with a disability and to employees and prospective employees with needs related to their religious observance or practices. Should you wish to apply for this position or any other position with the Company and you believe you require assistance to complete an application or participate in an interview, please contact **********


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