The Point Group (TPG) is a leading integrated marketing communications agency that has garnered acclaim for its excellence in holistic marketing solutions. We seamlessly blend technology, analytics, creativity, digital expertise, and strategic insights to craft an enhanced consumer experience delivering increased profitability for our clients. At TPG, you'll have the opportunity to contribute to innovative campaigns, collaborate with a highly skilled team, and shape the narrative for our diverse clients. We provide a stimulating and team-oriented environment making TPG the ideal place for talented interns to thrive and excel.
JOB SCOPE & PURPOSE Our internship program provides an opportunity for students to learn all facets of the agency business, with a focus on account service, creative, and public relations.
INTERNSHIP Assisting with the implementation of projects for specific accounts under the direction of a supervisor Conducting market research for a client or prospective client Participating in creative brainstorms/strategy meetings Attending client meetings and developing creative briefs Providing on-site support at client events Drafting content and creating editorial calendars Supporting The Point Group's social media efforts Assists in building and championing the integration of the business across all competencies within TPG. Takes an active role in building a positive agency culture. Media:
Researching different media outlets - TV, radio, print, online, outdoor Analyzing the information Planning - timing, campaign goals, etc. Assist in the optimization of Google AdWords campaigns - keyword research, etc. Reporting of the campaign's performance - digital reporting (delivered impressions, # of clicks, click-thru-rate) EXPERIENCE & EDUCATION Good organizational skills and the ability to adapt to deadlines, new assignments, and situations quickly Solid verbal and written communication skills Knowledge of MS Office, Excel, PowerPoint, Ad Serving Platforms, Raven Tools, and social media platforms Junior or senior in college majoring in Advertising, Marketing, Communications, Public Relations, or Business Ability to work effectively with a variety of people Thrives in a fast-paced environment. Capacity to commit 15-20 hours per week Aptitude for creative problem-solving. Proactive and detail-oriented with a commitment to accuracy. WHAT IS THE REWARD: A new entry on your resume from one of the best regional agencies The opportunity to work on B2C and B2B brands The chance to work with talented people who are passionate in their profession Potential college credit
