Role: Strategist Tracy-Locke is looking for a Strategist to join our team!
The Strategist's primary responsibilites consist of owning projects in the development of compelling, insight-rich, commerce strategies.
Thorough understanding of assigned brands including consumer/shopper demographics, psychographics and media. Research of relevant data (primary and secondary sources) and thoughtful analysis that can be used to develop communication strategies. Resourceful in finding secondary research. Beginning to own and articulate the strategy into an inspiring narrative. Assume a key role in developing creative and strategic briefs. Develop constructive relationships with cross-functional agency and client teams. Actively participates in brainstorms via the delivery of stimulus and points of view. Ensure the consumer/shopper mindset and strategic business direction are woven into fabric of work. Understanding and practical application of methods and techniques needed for qualitative and quantitative research and analytics. Begin to contribute to IAT sessions. Evaluate the effects of the work on market performance, competitive environment, consumer perception/opinion and long-term demand for the brand. Solid presentation skills. 2+ years of strategic planning experience in consumer marketing or agency
environment. High level of intellectual curiosity. Well developed analytical thinking skills. A little about us: We are compelling commerce. We unlock the commercial potential of brands by creative Brand + Buying Experiences. A pillar of Omnicom Commerce, we offer full-service capabilities ranging from innovation to implementation. Clients include PepsiCo, Diageo, Starbucks, P&G, Pizza Hut, LEGO and more! Tracy-Locke/Haygarth provides a competitive salary and comprehensive benefits plan. Salary is dependent on multiple factors including but not limited to skill set, experience, training, certifications, etc. Benefits include: Great paid holiday schedule as well as vacation, sick and personal days. Health, vision, dental, 401K, employee stock purchase plan. Education assistance, paid parental leave, HSA & FSA. Family forming benefits, commuter benefits, travel assistance and identity theft support. Omnicom Employee Discounts. ... and more.
We have returned to the office in a hybrid capacity (3+ days/week in the office.) Our office locations are: Stamford (CT), Denver (CO), Irving (TX), and Chicago (IL).
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