Sr Product Marketing Manager, Merchandising Strategy, Nas Marketing & Creative

DESCRIPTION The North America Stores Onsite Marketing team is looking for a customer-obsessed, highly entrepreneurial Sr Product Marketing Manager with strong merchandising, organizational and analytical skills. You will be responsible for developing and leading merchandising strategies in support of cross-category campaigns and seasonal events.
The ideal candidate is a strong product marketer and project manager who is data-driven, detail-oriented and comfortable with ambiguity. You will leverage experimentation and performance data to develop new and optimize existing channel marketing strategies, best practices and playbooks that help customers discover and engage with new, popular and relevant products across all retail categories.
As a leader in the team, you will be expected to influence across the organization, partnering with our Events Marketing, Product and Tech teams to support and influence the onsite CX roadmap. This role provides a great opportunity to make an outsized impact in a burgeoning space while collaborating closely with talented marketing, business and tech leaders to unlock cross-category discovery.
Key job responsibilities
* NASM Homepage strategy lead for key, high-priority seasonal, deal events
* Own event and content targeting and prioritization
* Identify merchandising gaps and devise experimentation plans to optimize missing placements
* Track KPIs and progress to goals to measure success of campaigns, experimentation and new initiatives
* Develop processes to gather inputs from partner teams and communicate back with key information and deadlines
* Actively investigate and suggest new ways to help customers discover products on Amazon
* Manage and report out on project status and results
About the team
The newly developed NAS Marketing & Creative team helps customers discover and engage with new, popular, and relevant products across categories. We do this by combining technology, science, innovation, marketing, and creativity to build new customer-facing features and experiences alongside cutting-edge tools for marketers.
We are open to hiring candidates to work out of one of the following locations:
New York, NY, USA | Santa Monica, CA, USA | Seattle, WA, USA BASIC QUALIFICATIONS - 6+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional marketing programs
- Experience leading go-to-market for consumer product launches